In this demo, you'll see how the newly launched reporting and analytics platform from Zillow Rentals can help you:

• Diagnose portfolio performance
• Compare against local markets
• Understand renter demand
• Connect advertising spend to outcomes

Watch a break down of each new feature to learn best practices for uncovering opportunities and making more informed decisions.

Timestamps by topic

1:02 — Why Zillow rebuilt the reporting experience
Hear how the team approached creating a more dynamic analytics experience.

8:05 — Quick overview of the experience
Explore the full-funnel performance dashboard, including impressions, listing views, leads, website referrals, package performance, and listing quality opportunities.

14:02 — Inside the Market Data tab
See how the platform benchmarks rents, vacancy trends, and competitor activity can help you understand local market conditions.

19:36 — Inside the Map View
Explore interactive geographic views that surface nearby competitors, leasing activity, concessions, and under-construction properties.

21:35 — Inside the Renter Data tab
Learn how Zillow surfaces renter income ranges, migration patterns, bedroom demand, amenity searches, and keyword trends.

26:40 — Inside the Ad Spend tab
Watch how to connect advertising investment to outcomes through spend tracking, package performance analysis, cost-per-prospect reporting, and exportable data views.

29:08 — Inside the Industry Reports tab
Explore Moody’s-powered market reports covering economic trends, employment shifts, concessions, construction activity, demographic data, and forecasting insights.

31:13 — How to access the platform
Learn how to access the Zillow Account Portal, manage team logins, and start exploring the analytics experience.

32:35 — What’s next for the analytics platform
Hear how Zillow plans to continue evolving the experience through partner collaboration and customer feedback.

Ready to try the new platform? Email us at rentalssales@zillowgroup.com.