Discover how Zillow’s new Claimed Listings give every multifamily property year-round visibility, even without an active advertising contract.

In this new Zillow webinar, you can understand why claimed listings create a better experience for renters and generate engagement for properties. You'll also hear from two multifamily marketers seeing great results for their portfolio.

Topics by timestamp

0:08 — Introducing Claimed Listings: Overview of Zillow’s new feature that lets every property appear on Zillow and HotPads, no ad contract required.

2:10 — Why Claimed Listings: How renter behavior research inspired a more complete, trusted rental marketplace.

4:03 — What renters will see: A look at how listings appear, including photos, pricing, and lead options.

5:15 — Protecting advertising investments: How Zillow maintains clear distinction between paid and claimed listings.

6:10 — Partner reactions and adoption: BH Management and Drucker + Falk share early results and SEO benefits.

7:19 — How to claim properties: Step-by-step overview of the claiming process in the Zillow Account Portal.

10:38 — Partner experiences and benefits: Real partner feedback on setup ease, support, added visibility and free leads.

11:46 — Performance and ROI insights: Early data showing high-intent renter engagement and measurable results.

15:46 — Listing quality insights: Tools in the Zillow Account Portal that help improve listing quality scores.

16:40 — Getting started: Next steps for multifamily marketers to claim listings.