Zillow Unlock 2021 was our future-focused virtual event for the rentals industry, hosted at the first ever House of Zillow in Napa Valley. Don’t worry if you missed the live stream — every session is available on demand below. Watch now to gain perspective on the societal, economic and consumer trends that are shaping the rentals market of today — and the future.

State of the Industry: Rentals in 2022

While 2020 had many of us looking to the past for answers or struggling to imagine what’s next, 2021 and beyond brings new outlooks and opportunities. Watch Zillow Rentals executives Christopher Roberts and Michael Sherman discuss the economics, policies, consumer trends and technologies that will shape the rentals market of the future.

Supply Squeeze: The Rental Opportunities of Limited For Sale Inventory

With for-sale inventory at historic lows and runaway competition for home purchases, many would-be buyers are also considering renting again. Learn how to capitalize on this trend and how marketing to this dual-shopper audience is made easy when on a single platform. Hosted by Jami Thomas, VP of Zillow Rentals sales and Alexandra Lee, Zillow economist.

Talent & Residents: Strategies for Management, Retention & Well-Being

The pandemic shone an even brighter spotlight on the important role employers play in supporting their employees through stressful times. With that knowledge comes opportunities to better meet the needs of employees and residents. Discover strategies from multifamily leaders and people managers on how to ensure that your people are happy, healthy and here to stay. Hosted by Curtis Cardoza, manager, partner experience and engagement, rentals, and featuring Jennifer Staciokas, executive managing director, property management, Western Wealth Communities and Jared Miller, chief operating officer, RedPeak.

A Partner in the Renter Journey: Staying Top of Mind in Your Marketing

The renter journey is far from the perfect ‘doorstep to doorstep’ move — it’s full of bumps and unexpected turns. Shain Jordan, director, rentals sales, talks about how to ensure your marketing approach is multifaceted and meets the renter where they are — whether it’s an ILS, social media, email or search — so you’re always top of mind. See data from the Zillow Consumer Housing Trends Report on renter insights, and learn best practices on efficient marketing approaches to help you meet your occupancy goals.

Features & Futures: What’s Next for Rentals on Zillow

Join Zillow experts as they demonstrate what you can do with the most recent releases and innovations for rentals on Zillow — from tours to analytics to listing improvements — so that you’re prepared to take full advantage of all the advancements on the Zillow platform. Featuring Abby Butler, product manager, rentals; Raman Bhatia, manager, product management; Matthew Guinn, product manager, rentals; and MacGregor Hill, rentals product management.