In 2021, we continue to see a divide between what renters want to do online and what they can do. This shift in preference toward digital tools is led by younger generations of renters, but is increasingly demonstrated across all age groups. The Zillow Consumer Housing Trends Report 2021 found that online tools are increasingly important to renters for nearly every aspect of their journey, from finding and touring their prospective home to signing the lease and paying rent.

Join Zillow Rentals and Population Scientist Manny Garcia for a pre-recorded webinar as he interprets statistical data from Zillow’s Consumer Housing Trends Report 2021. 

Some findings: 

• Online rent payments made significant gains. In 2018, 36% of renters typically paid their rent online. In 2021, it’s 52% — a 16-point jump.
• 50% of renters agreed that they wished more listings would include 3D tours and 23% reported they took no in-person tours in their search for their most recent home.
• There was an increase in renter preference to sign leases online. 45% of renters said they would prefer to sign electronically.

Watch the video below: