Zillow and The Rent. Network are teaming up in a new partnership that will make Zillow the exclusive provider of multifamily (25+ units) rental listings on Rent.com, ApartmentGuide, and Redfin. Starting this spring, this new partnership means multifamily properties with a Zillow advertising contract¹ will be featured across the Zillow and Rent. networks — in addition to our existing partnership with Realtor.com — giving you access to a broader, more diverse renter audience than ever before.

This expanded Zillow Rentals Network lets you:

• Access the largest reaching rentals network²: Existing Rent. properties that sign with Zillow will soon gain exposure across the entire Zillow Rentals Network, which includes Zillow, Trulia, Hotpads, and Realtor.com.
• Reach more renters: Fill vacancies fast on the network that brings you the largest audience and access to more leads and leases³.
• Simplify your marketing through one powerful platform: With one integration, one contract, and unified reporting, your marketing will be easier than ever — all through Zillow.

What does this mean for current Zillow multifamily partners?

For multifamily properties that currently advertise with Zillow,¹ listings will reach an even wider audience across multiple platforms, increasing exposure and generating access to more high-intent leads — all through a single advertising solution. Any property utilizing Zillow’s packages, Pay-Per-Lease and LeaseUp solutions will be syndicated to Rent. 

I’m a current Zillow multifamily partner. What do I need to do?

Great news — there’s no additional effort needed for any property that’s on a Zillow package, Pay-Per-Lease or LeaseUp solution. You’re already partnering with the most-visited rentals network⁴, and soon your listing will also extend to Rent., Redfin, ApartmentGuide as well. Get ready to tap into millions more renters⁵ this spring. As we roll out the integration over the next few months, we’ll keep you informed. For any properties not currently set up on Zillow Rentals, connect with your Zillow sales professional to discuss your options. Want to know more? Contact us today. 

How do I access these benefits if a property is not on a Zillow Packages, Pay-Per-Lease or LeaseUp solution?

Connect with a Zillow sales professional today to discuss your options. 

One or more of my properties has less than 25 units. Will I benefit from this partnership?

Any property that is on Zillow packages, Pay-Per-Lease and LeaseUp advertising solutions will be syndicated to The Rent. Network, regardless of unit count.

I advertise on The Rent. Network, but not Zillow. What do I need to know?

In this new partnership, all properties listed on The Rent. Network will need to transition to a Zillow advertising contract. If you’re not already in touch with a Zillow sales professional, we’d love to connect with you! Please fill out this short form and someone will reach out within one business day. 

Unlock the value of the newly expanded Zillow Rentals Network and expand your visibility and capture more high-intent renters. If you’re not already in touch, connect with a Zillow sales professional today. 

¹ This does not include properties advertising through Zillow’s Pay Per Contact, Pay Per Lead or Flat Fee ad products.

² Comscore Media Metrix® Multi-Platform, Custom-defined list: Zillow Rentals, Apartments.com Network, Rent., Apartmentlist.com, and Zumper inc, Total Audience, Jan-Dec 2024, U.S.

³ Based on aggregate leads and leases. Zillow and Redfin Internal Data, Jan. 2025.

⁴ Comscore Media Metrix® Multi-Platform, Custom-defined list: Zillow Rentals, Apartments.com Network, Rent., Apartmentlist.com, and Zumper inc, Total Audience, Jan-Dec 2024, U.S.

⁵ Comscore Media Metrix® Multi-Platform, Rent., Zillow Rentals, Average Unique Visitors with shared visitor audience deduped, Desktop and Mobile, Dec 2023- Nov 2024, U.S.