Budgeting season is a high-pressure stretch for multifamily professionals. It can be even more fraught as rent growth moderates and occupancy rates decline. You want to know you’re maximizing return on ad spend when you’re budgeting. To maximize your team’s efficiency, you want to know you’ll see high-intent renters. That’s why Zillow continues to pack maximum value into listing solutions for you — all on the fastest growing rental network with the largest audience of unique visitors.*

Here are five top advancements that can help propel your portfolio progress in 2025. They’re designed to further extend reach to high-intent prospects and give more confidence and flexibility to your insights. 

The Zillow Rentals national campaign connects you with even more renters

Zillow Rentals national apartment campaign is growing our audience larger than before — one of many ways Zillow continues to drive traffic and fuel our audience growth. We’re reaching renters where they are, driving engagement with apartment communities through digital channels, including social media, display ads, online video, and email. 

Zillow is now the exclusive provider of multifamily rental listings on Realtor.com

The partnership adds even more reach to what’s already the most-visited network: Zillow Rentals (Zillow, Trulia, and HotPads).** Exclusive Realtor.com ads bring an additional 23M unique visitors to our network.*** Properties with 25 or more units that are advertised on Zillow now also display on Realtor.com. That means renters using Realtor.com will now see properties listed on Zillow Rentals with key property content like 3D Home tours and walkthrough videos. 

Listing criteria engage informed and high-intent renters 

We know finding the right tenant is important, so Zillow Rentals also makes it easy to source high-intent leads from the network more renters prefer. This starts with listing criteria that helps enhance lead quality by detailing tenant eligibility requirements directly on rental listings. Together with essential information like pictures, floor plans, and lease terms, comprehensive listings make it easier to understand and compare properties. A holistic listing can mean that applicants are more likely to be both high intent and qualified. 

Zillow Rentals helps make background checks a breeze

Zillow enables access to credit reports, background checks, eviction history, and income documents all in one place, streamlining the application process. This service is free and optional for partners, while renters pay a one-time application fee that can be reused on any listing accepting Zillow’s application for 30 days.

Decisions are a snap with strategic insights and flexible solutions

Access valuable property, renter, and market insights to inform your decisions, coupled with flexible advertising solutions designed to maximize your return on ad spend. Choose from diverse subscription options to best suit your business needs and adjust and optimize property exposure across your listings to maximize your returns with Flex Portfolio. 

Gain a competitive edge with exclusive access to property and market insights that support portfolio optimizations. Further, a new collaboration with Moody’s will bring enhanced local rental market reporting and analytics to help you make smarter pricing and marketing decisions. 

We’ve reduced the hold time for Flex Portfolio first optimizations by 60%. This now allows changes within just one month of setup. And this offering is now available to more portfolios. If you have 10 or more properties, reach out to learn more.

_{*Comscore Media Metrix® Multi-Platform: Custom-defined list: Zillow Rentals + Realtor.com Rentals (July ‘21 -April '24 uses Apartments.com Network w/ Move Inc Rentals data), Total Audience, July 2021 - June 2024, U.S.}

_{**Comscore Media Metrix® Multi-Platform: Custom-defined list: Zillow Rentals + Realtor.com Rentals (Jan '24-April ‘24 uses Apartments.com Network w/ Move Inc Rentals data, Rent., Apartmentlist.com, and Zumper inc, Total Audience, Jan 2024-June 2024, U.S.}

_{***Comscore Media Metrix® Multi-Platform, Realtor.com Rentals, Zillow Rentals, Calculated Average Non-Shared Unique Visitors, Desktop and Mobile, Jan-Dec 2023, U.S.}