Zillow Unlock, our new and expanded Multifamily Forum, brought together an exclusive community of partners from the rentals, new construction and agent businesses to discover new ways of winning in our evolving industry.

Here are a few of the highlights from this inaugural event.

Key takeaways

» Consumers are demanding more flexible, personalized housing journeys, and Zillow is uniting the best technology with the best partners to meet these demands and transform the industry.

» Understanding the customer is fundamental to delivering service experiences. As customers become increasingly digital, savvy and able to take non-linear journeys that span online and offline, we need to provide seamless solutions to evolve with our renters.

» We dove deep into the dynamics of today’s renters, learned how these different generations drive inventory demands and discovered new ways to connect with consumers throughout their lifecycle.

Featured rentals workshops

Let’s Get Local: Zillow and the NAA Dive Deep on the Inventory Conundrum
Joshua Clark, Economist, HotPads
Kevin Madden, COO, National Apartment Association

Takeaway: The variable demographics across the U.S. have a profound effect on the rentals market. Joshua and Kevin walked you through the latest trends across the country in order to deepen your understanding of your local market and renters. View the presentation.

Turning Insights into Action: How to Use Customer Survey Data
Maryann Stockard, Consumer Insights Manager, Zillow

Takeaway: More data is being generated every day, and there are many opportunities for you to find deep insights that enhance your business. Maryann taught us how to gather reliable quantitative and qualitative data and derive actionable insights from analyzing renter responses. View the presentation.

Highlight reel

The magic is not lost. Relive your Zillow Unlock experience with your teams!