Zillow Research

Renters Need to Earn $100K in Twice as Many Markets Than in 2020 (April Rent Report)

The rising costs of living have impacted affordability for renters across the country. Nationwide, renters today need to earn more than $80,000 to comfortably afford the typical rental, up from $60,000 just five years ago. In eight major metro areas, renters now need to make six figures to comfortably afford rent.

Since April 2020, rent for a typical U.S. apartment has increased by 28.7%, to $1,858, while rent for a single-family home increased by 42.9%, to $2,256. Over that time, the median household income1 has only risen by 22.5% to about $82,000 — showing that wages have not kept up with rents. 

Housing costs have surged since pre-pandemic, with rents growing quite a bit faster than wages. This often leaves little room for other expenses, making it particularly difficult for those hoping to save for a down payment on a future home. 

A renter making the median income and leasing a typical U.S. rental is just on the right side of the 30% affordability line — the rent burden threshold — spending 29.6% of their income on rent. To stay below that 30% line, renters in San Jose, New York, Boston, San Diego, San Francisco, Los Angeles, Miami and Riverside, California, generally need to earn six figures. The typical rent in these markets is many hundreds of dollars above the national asking rent of $2,024. 

In six of these eight markets, the median household would spend over 30% of its income on a typical rental. However, in San Jose and San Francisco, wages have been better at keeping pace with rent. A median San Jose household would spend 25% of its income on a typical rental, while in San Francisco, it would spend 28%. 

Despite a significant jump in rents over the past five years, plenty of markets are still affordable for median earners. The most affordable rental markets are Buffalo ($55K income required), Oklahoma City ($56K) and Louisville ($57K). In these markets, the median renter would spend 23% of their income or less on rent, allowing more latitude in gaining financial freedom. 

Beyond high monthly rent prices, large upfront costs can pose a barrier for renters looking to move. This is especially true in cities like New York and Boston, where broker fees — on top of security deposit and advance rent payments of one to two months — exacerbate rental affordability challenges. 

Rents

Single-Family Rents

Multifamily Rents

Rent Concessions

Rent Affordability

 

[1]  Median household income is taken from the American Community Survey (ACS) through 2023. Present-day estimates combine changes in the Employment Cost Index provided by the Bureau of Labor Statistics to forecast current median household income.

About the author

Dr. Orphe Divounguy is a Senior Economist on Zillow’s Economic Research team, where he analyzes housing market data to identify emerging trends. His prior work centered on quantitative methods for evaluating the impact of economic policy. Dr. Divounguy earned his Ph.D. in economics from the University of Southampton, conducting research on how trading delays shape market participants’ search strategies and influence market prices.
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