Zillow Research

Home shopping early may pay off as price cuts abound (January 2024 Market Report)

Buyers and sellers both should prepare for a competitive home shopping season come spring. Attractive, well-priced homes are being snapped up quickly, while many of those that have been lingering on the market are seeing their asking prices cut as sellers gauge market temperature.

Just over one in five houses on Zillow saw a price cut in January – that’s about equal to last year, but more common than in any of the five years prior. Those cuts are bringing seller expectations in line with the market conditions – without a lot of recent sales, evaluating a list price can be challenging. 

Homes priced and marketed correctly are moving quickly in just 29 days, while other homes linger on the market for months, driving the typical age of all listings on Zillow up to 72 days.

Buyers have a few more choices available than last year. Total inventory is up more than 3% from a year ago, while the flow of new listings to the market is up nearly 6%. January typically sees a significant jump in new inventory over December, and this year that monthly boost was 43%. 

Unfortunately – and in keeping with unimpressive Januaries the last few years – that was a relatively small bump up. 

Home values

This month, the typical home in the US was $344,159. The typical monthly mortgage payment, assuming 20% down, was $1,760.

New listings

Total Inventory

Competition

Newly Pending Sales

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Rent

Read more about the rental market in Zillow’s January Rental Market Report

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About the author

Skylar is the Chief Economist of Zillow.
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