Zillow Research

June 2024: New home Sales Fell Again Despite Easing Mortgage Rates

What happened: Newly built home sales decreased for the second consecutive month. 

Why it matters: The surge in mortgage rates earlier this spring softened housing demand, leading to a slowdown in sales and an increase in both resale and new home inventory levels. But, well-priced and marketed listings are still selling relatively quickly.

Roughly 29% builders cut prices to bolster sales in June, up from 25% in May. However, the average price reduction in June held steady at 6% according to data from the National Association of Home Builders. More builders are dangling tempting sales deals to entice buyers, with 61% now offering incentives compared to 59% in May. With higher inventory, the use of incentives, such as rate buydowns, will likely persist to sweeten the deal for potential buyers.

 

About the author

Dr. Orphe Divounguy is a Senior Economist on Zillow’s Economic Research team, where he analyzes housing market data to identify emerging trends. His prior work centered on quantitative methods for evaluating the impact of economic policy. Dr. Divounguy earned his Ph.D. in economics from the University of Southampton, conducting research on how trading delays shape market participants’ search strategies and influence market prices.
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