Choosing paint colors for your home can be an enjoyable enterprise involving taste and whimsy. Choosing paint colors for listing your home can be a situation: Money is at stake, and there’s no accounting for the color preferences of the home-buying public.
To take some of the guesswork out of it, we created the Zillow Paint Colors Analysis. It shows which colors are most likely to raise your sale price at the national level. There are local data, too — including a San Francisco living room color that might surprise.
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The Zillow Paint Colors Analysis measured how different paint colors in various room types may affect the sale price of a home compared to its Zestimate. We analyzed more than 135,000 photos from listings around that country that sold between January 2010 and May 2018 to identify which paint colors were associated with a home selling for more or less than its Zestimate when compared to similar homes with white walls. The analysis controlled for other wall colors within each room type, square footage, home age, and ZIP code Zillow Home Value Index in the listing month. Price effects for different room-color combinations are estimates of the average premium or discount but may not reflect a causal difference in value compared to white walls.