New Construction & Home Builder Advertising
Reach more buyers on the largest multi-platform real estate marketplace in the U.S.*
Attract more buyers
From listed to loved—capture buyer interest.
Display your homes on Promoted Communities, Zillow's exclusive new homes marketing platform.
Discovery
Access to the largest audience of online home shoppers.
Connections
Immediately connect with prospective home buyers.
Outcomes
Review feedback and performance with resources to take action.
Builders, meet buyers.
82 percent of prospective buyers consider new construction.** Make it easy for them to find you – list where they’re looking.
Hear from our builders
"Zillow Group has become a pillar of the M/I Homes e-marketing strategy. Zillow Group highlights our communities in a meaningful and powerful way. They allow us to build a strong, personal relationship with our potential buyers."
Will Duderstadt, M/I Homes
"Zillow has become a very important source of high-quality leads for us. We spent lots of time spinning our wheels, trying to gain some traction with leads that come from other sources, but once we started building a presence on Zillow, our lead conversion rates increased tremendously! In Q1 2018, 18% of our accepted offers were from Zillow."
Andrea Hamblen, Marketing Director, Arbor Builders
"We knew Zillow's market share in the digital space. With 95 percent of buyers starting their searches online and Zillow being the number one real estate search site, that’s a lot of people getting their eyeballs on our communities. Each of our listings shows Smith Douglas branding and gets in front of lot of people we would not have had exposure to without Zillow and Trulia."
Dusty Talbert, Smith Douglas Homes
"The customer service and professionalism demonstrated by Zillow representatives gives me the confidence to not only continue our marketing efforts with Zillow, but to expand it. The success that we've had so far, and your willingness to stay engaged with our business, is why we have agreed to add another community to our Zillow campaign."
Luke Gross, Own A Home Builders, by Donnelly Construction LLC
"I am impressed! Zillow has grown and evolved and is now one of, if not the most important marketing resource for us."
Jennifer Jayne Bell, Warmington Residential
Attract more buyers
*Comscore Media Metrix® Multi-Platform Key Measures, Real Estate, Total Audience, Dec 2024, U.S
**Zillow New Construction Consumer Housing Trends Report 2025
