New Construction Consumer Housing Trends Report 2019

The Zillow New Construction Consumer Housing Trends Report 2019 explores data insights on buyers and how they search for, think about and buy new construction homes in America today.

New construction is a tale of two buyers: millennials (25-39), who are aging into the housing market, and baby boomers (55-75), who tend to be retired, repeat buyers. Younger buyers are more likely to be facing life-changing events that require uprooting to new homes, while older buyers take more time to search for or build homes that suit their particular tastes.

The pool of potential new construction buyers is staggering: 64% of all home shoppers have either set their sights exclusively on a newly built home or are open to buying one, but only 9% end up doing so.

Want to know who’s buying new construction and why? Download the full report now.