Zillow’s New Construction Consumer Housing Trends Report 2023

In Zillow’s 2023 New Construction Consumer Housing Trends Report, more than 1,900 new construction buyers revealed what they care about most when searching for homes. Discover how buyers have evolved in the last year, which tools they use to research, what features they desire, and much more.

Highlights from this year’s report:

• Customization is a big part of new construction’s appeal
  • 35% want a home they can build from scratch, an increase of 10 percentage points from last year.
• Buyers increasingly rely on digital tools
  • 43% feel at least somewhat confident making an offer on a home after seeing it virtually but not touring it in person.
• Home values and rental income are top of mind
  • 83% said it was extremely important their house had good potential to increase in value.