Zillow’s New Construction Consumer Housing Trends Report 2025
Discover how today’s new construction buyers research, shop, and pay — and what that means for builders in 2025.
See key takeaways from this year's report
Key takeaways from this year's report:
Builders are missing opportunities to connect with buyers.
Most buyers of existing homes don’t interact with a builder or sales center during their home search.
Buyers want more online tools for home shopping.
A persistent gap exists between the online tools buyers want and the ones currently offered.
Climate risks figure prominently into buyers’ decision-making.
Buyers want features that protect them from climate risks, especially those related to wind and water intrusion.
Buyers may be tempering their expectations.
Buyers placed lower importance on nearly every surveyed home feature compared to last year.
Buyers under 30 are a growing customer base.
If you’re not marketing to Gen Z, you could be missing out on a key audience.
