What's Your New Construction Buyer IQ?
May 4, 2018
1 min read
How well do you know new construction buyers? Do you know how they search — and what makes them choose your homes and communities?
No matter how many homes you’ve sold, understanding how new construction buyers shop and make decisions can help you stand out from resale homes and make your marketing dollars work harder and smarter.
Builders, meet buyers.
82 percent of prospective buyers consider new construction.* Make it easy for them to find you – list where they’re looking.
*Zillow New Construction Consumer Housing Trends Report 2025
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