Buyer Discovery
These tools help you reach high-intent buyers at the right time.
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Community Pages
Show buyers everything you have to offer.
Linked to your Promoted Communities listing, a Community Page showcases your homes, amenities and features all in one place, helping buyers picture themselves living in the neighborhood you're building.
A Community Page shows buyers:
- Community photos
- Amenity details
- Available homes, including spec homes, quick move-in options and lots
- A direct link back to your website
On-site Tour Booking
Give buyers the on-demand experience they want.
On-site Tour Booking provides an easy way of connecting high-intent buyers to builders. Potential buyers can request an appointment to visit a community directly on a Zillow listing.
- Get more high-intent home buyers sent directly to you
- Improve customer experience
- Available homes, including spec homes, quick move-in options and lots
- Manage booking tour appointments on your own time
"When considering location, 60% of new construction buyers say that it’s very or extremely important the home is in their preferred neighborhood."
Source: Zillow Group Consumer Housing Trends Report, 2018.
"When asked about desired changes to the buying process, new construction buyers said they want a more realistic view of the finished community plan."
Source: GfK research commissioned by Zillow, 2018.
Inline Community Preview
Show your communities taking shape.
Inline Community Preview uses a visually rich overlay to highlight your individual lots and streets giving buyers an elevated, immersive experience as they watch your community come to life.
Coupled with Lot Availability, Inline Community Preview shows buyers where their home sits in relation to others within the neighborhood.
Contact us to add Inline Community Preview to your Promoted Communities listing.
Lot Availability
Showcase your inventory and lot status.
With Lot Availability, your new construction listings include lot inventory on the search map and listing page on Zillow, which improves the shopping experience for buyers and increases the discoverability of your communities.
- Show buyers more options by exposing your entire inventory, including available, sold, and reserved lots.
- Showcase all your available home sites in one place now categorized as a lot on Zillow.
- Available homes, including spec homes, quick move-in options and lots
- Engage high-intent buyers with real-time updates and incentives.
Builder Boost Advertising
Reach more buyers on-site and off-site.
Builder Boost expands your Promoted Communities listing’s reach, whether through ads on Zillow, Trulia and Redfin, or retargeting on Facebook, providing active buyers more opportunities to discover your new construction homes and communities.
Builder Boost (on-site)
Builder Boost advertising expands your reach on Zillow, Trulia and Redfin to help increase buyer awareness of your community. With our suite of Boost products, you can also target renters (Boost Rent Targeting), as well as buyers filtering for certain criteria such as price (Boost Luxury) and senior communities (Boost Senior Community).
ON-SITE MARKETING
Get premium placement on Zillow, Trulia and Redfin.
WEBSITE CONVERSION
Direct traffic straight to your website.
RIGHT BUYERS, RIGHT TIME
Accelerate transaction-ready traffic at just the right moment by embedding your community at the top of the buyer search experience.
Builder Boost + Precision Targeting
Builder Boost powered by Precision Targeting retargets Zillow shoppers on Facebook who are already searching within your area.
ON-SITE AND OFF-SITE MARKETING
Get premium placement on Zillow, Trulia, Redfin and Facebook.
WEBSITE CONVERSION
Direct traffic straight to your website.
BRAND RECOGNITION
Leverage Zillow's brand recognition across Facebook.
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