Zillow Academy

Welcome to Zillow Academy, your source for industrywide training, support and information.

Email zacademy@zillow.com for more information.

We're here to help you get the most out of Zillow. Use these educational resources to expand your marketing opportunities, and learn how to implement Zillow's products with guidance and advice from industry experts. Zillow Academy offers a variety of online webinars, tutorials and presentations designed to help your business succeed.

Upcoming Webinars

Tuesday, July 28th at 10:00 a.m. PT/1:00 p.m. ET

Grow Your Business Together With Lender Co–Marketing

Join Andrew Hafzalla, director of industry outreach, and Adam Wilson, product specialist team lead, for an in–depth look at the Lender Co–Marketing program on Zillow. In this Webinar, we'll discuss the features and benefits of the program, the advantages for your business and other topics including:

  • How and when to select the right lender for you
  • Lender placement alongside your advertising on Zillow
  • Maximum lender contribution amounts
  • Industry compliance considerations


Register

Wednesday, July 29th at 10:00 a.m. PT/1:00 p.m. ET

Phone & Text Messaging Scripts

When reaching out to new prospects, choosing the right words and responses is vital to converting a lead to a client. Join Erin Loughney and Ryan Verlatti, Zillow account managers, as they highlight different phone and text scripts for success. We will offer tips for several response scenarios, including:

  • Writing courteous and effective text messages
  • Saying it right on the first contact attempt
  • Using automated text responses
  • Targeting responses to short-term and long-term buyers


Register

Wednesday, July 29th at 1:00 p.m. PT/4:00 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, July 30th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Success Training

Join Lauren Clapp and Alexa Hancock, Zillow account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Friday, July 31st at 10:00 a.m. PT/1:00 p.m. ET

Key Drivers for Success on the Zillow Rental Network

This is a great opportunity for current rental advertisers to dive deeper into the key drivers of success for communities advertising on the Zillow Rental Network. We'll also dissect the tools and core strategies utilized by the best multifamily marketing teams to optimize listings and convert more leads into leases. Here is what we will cover:

  • Overview of the Zillow Rental Network
  • Uniquely positioning your community in a competitive marketplace
  • Utilizing Zillow's elite team of account managers
  • How to recognize Zillow contacts and what makes them different
  • How to convert motivated Zillow contacts into residents


Register

Friday, July 31st at 1:00 p.m. PT/4:00 p.m. ET

Understanding Zillow's Premier Agent Program

Join Erin Loughney and Ryley Watson, Zillow account managers for an in-depth look at the Premier Agent program. Understanding the Premier Agent program is the first step in determining if this product is right for your business. In this webinar, we'll dive into the features and benefits of the program and discuss how agents who advertise on Zillow receive 26x more contacts than agents with free Zillow profiles. The webinar will cover these topics and more:

  • Why over 60,000 agents have joined the program
  • How impression-based advertising works
  • What types of consumers use Zillow in their real estate search
  • The time and resource investment required for growth


Register

Wednesday, August 5th at 10:00 a.m. PT/1:00 p.m. ET

10 Ways to Grow Your Business Right Now

Join Lauren Clapp, Zillow Sr. account manager, as she takes you through the ten best things you can be doing to grow your business right now. Whether you're brand new to real estate or a veteran agent looking for ways to bring in more leads, this webinar is for you. We will be discussing several ways to boost your business, including:

  • Expanding your visibility with effective advertising
  • Improving your online presence through Internet marketing
  • Increasing your lead conversion rate with simple yet efficient processes
  • Putting your best foot forward with powerful branding
  • Growing your sphere of influence through active networking


Register

Wednesday, August 5th at 1:00 p.m. PT/4:00 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, August 6th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Success Training

Join Erin Loughney and Lauren Clapp, Zillow account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Friday, August 7th at 10:00 a.m. PT/1:00 p.m. ET

Key Drivers for Success on the Zillow Rental Network

This is a great opportunity for current rental advertisers to dive deeper into the key drivers of success for communities advertising on the Zillow Rental Network. We'll also dissect the tools and core strategies utilized by the best multifamily marketing teams to optimize listings and convert more leads into leases. Here is what we will cover:

  • Overview of the Zillow Rental Network
  • Uniquely positioning your community in a competitive marketplace
  • Utilizing Zillow's elite team of account managers
  • How to recognize Zillow contacts and what makes them different
  • How to convert motivated Zillow contacts into residents


Register

Thursday, August 13th at 1:00 p.m. PT/4:00 p.m. ET

How to Overcome Tough Real Estate Objections and Win More Clients

Join Ryley Watson, Zillow account manager, along with Scott Stanford, sales consultant and long–time real estate agent, for a refreshing look at the best ways to handle the objections many real estate agents hear every day. Whether you are brand new to real estate or a veteran agent, this webinar will give you new ideas for responding to objections – so you can stay focused on setting appointments and making transactions. We'll cover the following objections and more:

  • "Will you cut your commission?"
  • "We only want to buy a foreclosure."
  • "We want a shorter listing period."
  • "But I think my home is worth..."


Register

Wednesday, August 19th at 10:00 a.m. PT/1:00 p.m. ET

Using Video to Win More Listings on Zillow

Join Andrew Hafzalla, director of industry outreach, and Paul Norby, video sales consultant, to learn how to win more listings with the Zillow Premier Agent® video product. In this webinar, we'll discuss how video is playing an increasingly prominent role in real estate marketing. Our new video product gives you an opportunity to showcase yourself and/or a featured listing in front of the largest real estate audience in the country. Join us for an exploration of the product and learn how to build your brand with video. The webinar will cover these topics and more:

  • The features and benefits of Zillow video advertising
  • The difference between lead generation and brand awareness advertising
  • Video advertising success stories


Register