Zillow Academy

Welcome to Zillow Academy, your source for industrywide training, support and information.

Email zacademy@zillow.com for more information.

We're here to help you get the most out of Zillow. Use these educational resources to expand your marketing opportunities, and learn how to implement Zillow's products with guidance and advice from industry experts. Zillow Academy offers a variety of online webinars, tutorials and presentations designed to help your business succeed.

Upcoming Webinars

Wednesday, July 1st at 1 p.m. PT/4 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, July 2nd at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Onboarding

Join Erin Loughney and Alexa Hancock, Zillow account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Friday, July 3rd at 10 a.m. PT/1 p.m. ET

Key Drivers for Success on the Zillow Rental Network

Welcome to Zillow! I would like to invite you to a quick, 20-30 minute webinar on Fridays at 10 a.m. PT. This is a great opportunity to dive deeper into the key drivers of success for communities advertising on the Zillow Rental Network. We will also dissect the tools and core strategies utilized by the best multifamily marketing teams to optimize listings and convert more leads into leases. Here is what we will cover:

  • Overview of the Zillow Rental Network
  • Uniquely positioning your community in a competitive marketplace
  • Utilizing Zillow's elite team of account managers
  • How to recognize Zillow contacts and what makes them different
  • How to convert motivated Zillow contacts into residents


Register

Tuesday, July 7th at 1 p.m. PT/4 p.m. ET

Agent Checklist: Real Estate Marketing Ideas

Join Erin Loughney and Annie Jacobson, Zillow account managers, as they take you through an agent checklist for unique marketing ideas. Whether you are new to the business or just looking for some fresh ideas, this webinar will help jumpstart your marketing efforts. The webinar will cover these topics and more:

  • Tips for incorporating social media in your
  • Ways to improve your online presence
  • Ideas to increase lead generation
  • Strategies for fine-tuning your inner workings


Register

Wednesday, July 8th at 1 p.m. PT/4 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, July 9th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Onboarding

Join Lauren Clapp and Erin Loughney, Zillow account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Friday, July 10th at 10 a.m. PT/1 p.m. ET

Directing Traffic: Keys to Successful Lead Attribution

Join Jordan Greek, lead account manager, for an in-depth look at lead attribution on Fridays at 10 a.m. PT. Lead attribution, tracking and follow-up can be a challenge for even the most experienced leasing team. This complimentary webinar will be an opportunity to dive deeper into the most efficient practices for managing leads from all of your sources. We'll dissect the tools and core strategies utilized by elite multifamily on-site professionals to track, attribute and convert potential resident traffic. Here is what we will cover:

  • What is lead attribution and why is it a challenge?
  • Effectively using CRMs and management software
  • Zillow contacts and what makes them different
  • Tips and tricks for mastering the leasing process
  • Using your Zillow resources and tools for success


Register

Tuesday, July 14th at 10:30 .a.m. PT/1:30 p.m. ET

6 Ways to Push Your Boundaries

Things change quickly in the real estate industry, so it’s critical for agents to adapt, challenge themselves and push boundaries. Join Lauren Clapp and Alyssa Lewis, Zillow account managers, as they show you six ways to jump out of your comfort zone and improve your business. Whether you’re new to real estate or an experienced veteran, this webinar will cover topics relevant to all agents, including:

  • Assessing what your business can handle
  • Learning how to best communicate with potential clients
  • Networking your way to success


Register