Zillow Academy

Welcome to Zillow Academy, your source for industrywide training, support and information.

Email zacademy@zillow.com for more information.

We're here to help you get the most out of Zillow. Use these educational resources to expand your marketing opportunities, and learn how to implement Zillow's products with guidance and advice from industry experts. Zillow Academy offers a variety of online webinars, tutorials and presentations designed to help your business succeed.

Upcoming Webinars

Thursday, July 2nd at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Onboarding

Join Erin Loughney and Alexa Hancock, Zillow account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Friday, July 3rd at 10 a.m. PT/1 p.m. ET

Key Drivers for Success on the Zillow Rental Network

Welcome to Zillow! I would like to invite you to a quick, 20-30 minute webinar on Fridays at 10 a.m. PT. This is a great opportunity to dive deeper into the key drivers of success for communities advertising on the Zillow Rental Network. We will also dissect the tools and core strategies utilized by the best multifamily marketing teams to optimize listings and convert more leads into leases. Here is what we will cover:

  • Overview of the Zillow Rental Network
  • Uniquely positioning your community in a competitive marketplace
  • Utilizing Zillow's elite team of account managers
  • How to recognize Zillow contacts and what makes them different
  • How to convert motivated Zillow contacts into residents


Register

Tuesday, July 7th at 1 p.m. PT/4 p.m. ET

Agent Checklist: Real Estate Marketing Ideas

Join Erin Loughney and Annie Jacobson, Zillow account managers, as they take you through an agent checklist for unique marketing ideas. Whether you are new to the business or just looking for some fresh ideas, this webinar will help jumpstart your marketing efforts. The webinar will cover these topics and more:

  • Tips for incorporating social media in your marketing
  • Ways to improve your online presence
  • Ideas to increase lead generation
  • Strategies for fine-tuning your inner workings


Register

Wednesday, July 8th at 1 p.m. PT/4 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, July 9th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Onboarding

Join Lauren Clapp and Erin Loughney, Zillow account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Friday, July 10th at 10 a.m. PT/1 p.m. ET

Directing Traffic: Keys to Successful Lead Attribution

Join Jordan Greek, lead account manager, for an in-depth look at lead attribution on Fridays at 10 a.m. PT. Lead attribution, tracking and follow-up can be a challenge for even the most experienced leasing team. This complimentary webinar will be an opportunity to dive deeper into the most efficient practices for managing leads from all of your sources. We'll dissect the tools and core strategies utilized by elite multifamily on-site professionals to track, attribute and convert potential resident traffic. Here is what we will cover:

  • What is lead attribution and why is it a challenge?
  • Effectively using CRMs and management software
  • Zillow contacts and what makes them different
  • Tips and tricks for mastering the leasing process
  • Using your Zillow resources and tools for success


Register

Tuesday, July 14th at 10:30 .a.m. PT/1:30 p.m. ET

6 Ways to Push Your Boundaries

Things change quickly in the real estate industry, so it’s critical for agents to adapt, challenge themselves and push boundaries. Join Lauren Clapp and Alyssa Lewis, Zillow account managers, as they show you six ways to jump out of your comfort zone and improve your business. Whether you’re new to real estate or an experienced veteran, this webinar will cover topics relevant to all agents, including:

  • Assessing what your business can handle
  • Learning how to best communicate with potential clients
  • Networking your way to success


Register

Thursday, July 16th at 11:00 a.m. PT/2:00 p.m. ET

The Rental Landscape

Renting is taking a larger and larger role in the housing lifecycle of Americans. In some ways, this means that owners and renters are becoming more similar, but stark differences remain, both between renters and owners and between different kinds of renters. In this webinar we will discuss many of the demographic and economic trends that have been driving more households to rent, the major differences between owners and renters, and headwinds faced by many renters in the current rental environment. Presented by Skylar Olsen, Zillow Senior Economist.


    Register

    Wednesday, July 22nd at 10:30 a.m. PT/1:30 p.m. ET

    5 Rookie Mistakes of Beginner Agents

    Real estate is a complex and competitive business, and it’s easy to make mistakes when you first get started. Join Zillow Sr. Account Manager Lauren Clapp and real estate agent Patrick Buckley as they take you through five of the most common mistakes made by novice real agents and explain how to avoid them. We will cover topics including:

    • Creating a good business plan
    • Finding the funding necessary to become a successful agent
    • Developing professional marketing plans
    • Follow-up strategies that are proven to close more deals
    • Simple time-management techniques that generate success


    Register

    Wednesday, July 29th at 10:00 a.m. PT/1:00 p.m. ET

    Phone & Text Messaging Scripts

    When reaching out to new prospects, choosing the right words and responses is vital to converting a lead to a client. Join Erin Loughney and Ryan Verlatti, Zillow account managers, as they highlight different phone and text scripts for success. We will offer tips for several response scenarios, including:

    • Writing courteous and effective text messages
    • Saying it right on the first contact attempt
    • Using automated text responses
    • Targeting responses to short-term and long-term buyers


    Register

    Friday, July 31st at 1:00 p.m. PT/4:00 p.m. ET

    Understanding Zillow’s Premier Agent Program

    Join Erin Loughney and Ryley Watson, Zillow account managers for an in-depth look at the Premier Agent program. Understanding the Premier Agent program is the first step in determining if this product is right for your business. In this webinar, we’ll dive into the features and benefits of the program and discuss how agents who advertise on Zillow receive 26x more contacts than agents with free Zillow profiles. The webinar will cover these topics and more:

    • Why over 60,000 agents have joined the program
    • How impression-based advertising works
    • What types of consumers use Zillow in their real estate search
    • The time and resource investment required for growth


    Register

    Wednesday, August 5th at 10:00 a.m. PT/1:00 p.m. ET

    10 Ways to Grow Your Business Right Now

    Join Lauren Clapp, Zillow Sr. account manager, as she takes you through the ten best things you can be doing to grow your business right now. Whether you’re brand new to real estate or a veteran agent looking for ways to bring in more leads, this webinar is for you. We will be discussing several ways to boost your business, including:

    • Expanding your visibility with effective advertising
    • Improving your online presence through Internet marketing
    • Increasing your lead conversion rate with simple yet efficient processes
    • Putting your best foot forward with powerful branding
    • Growing your sphere of influence through active networking


    Register