Zillow Academy

Welcome to Zillow Academy, your source for industrywide training, support and information.

Email zacademy@zillow.com for more information.

We're here to help you get the most out of Zillow. Use these educational resources to expand your marketing opportunities, and learn how to implement Zillow's products with guidance and advice from industry experts. Zillow Academy offers a variety of online webinars, tutorials and presentations designed to help your business succeed.

Upcoming Webinars

Wednesday, May 6th at 1 p.m. PT/4 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, May 7th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Onboarding

Join Lauren Clapp and Erin Loughney, Zillow senior account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Tuesday, May 12th at 10 a.m. PT/1 p.m. ET

Using Video to Build Your Brand on Zillow

Join Andrew Hafzalla, director of industry outreach, and Paul Norby, sales consultant, to learn more about the Zillow Premier Agent® video product. In this webinar, we will discuss how video is playing an increasingly prominent role in real estate marketing. Our new video product gives you an opportunity to showcase yourself in front of the largest real estate audience in the country. Join us for an exploration of the product and learn how to build your brand with video. Plus, get your questions answered directly by our product managers. The webinar will cover these topics and more:

  • The features and benefits of Zillow video advertising
  • The difference between lead generation and brand awareness advertising
  • Video advertising success stories


Register

Wednesday, May 13th at 1 p.m. PT/4 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, May 14th at 9:30 a.m. PT/12:30 p.m. ET

Grow Your Business Together with Lender Co-Marketing

Join Andrew Hafzalla, director of industry outreach, and Adam Wilson, product specialist team lead, for an in-depth look at the Lender Co-Marketing program on Zillow. In this webinar, we'll discuss the features and benefits of the program, the advantages for your business, and other topics including:

  • How and when to select the right lender for you
  • Lender placement alongside your advertising on Zillow
  • Maximum lender contribution amounts
  • Industry compliance considerations


Register

Thursday, May 14th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Onboarding

Join Lauren Clapp and Erin Loughney, Zillow senior account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register