Zillow Academy

Welcome to Zillow Academy, your source for industrywide training, support and information.

Email zacademy@zillow.com for more information.

We're here to help you get the most out of Zillow. Use these educational resources to expand your marketing opportunities, and learn how to implement Zillow's products with guidance and advice from industry experts. Zillow Academy offers a variety of online webinars, tutorials and presentations designed to help your business succeed.

Upcoming Webinars

Tuesday, April 7th at 10 a.m. PT/1 p.m. ET

Receive Valuable Contacts with Zillow's Agent Finder

Join Andrew Hafzalla, director of industry outreach, and Paul Moore, lead account manager, for a look inside Agent Finder, Zillow's new agent directory. With Agent Finder's breadth of search filters, buyers and sellers can easily browse agent profiles to find a local agent who meets their unique needs and requirements. In this webinar, we'll discuss ways to enhance your Zillow profile to drive high-quality profile contacts directly to you, the local real estate agent. Join us in covering these topics and more:

  • Staying current with past sales to help you get noticed
  • Adding reviews to target new consumers in your local markets
  • Ensuring your listings are up-to-date, accurate and connected to your profile
  • Utilizing Agent Finder's advanced filter categories to further stand out


Register

Tuesday, April 7th at 1 p.m. PT/4 p.m. ET

Setting Up Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for a detailed overview of how to set up your Premier Agent website. This webinar will be held weekly on Tuesdays at 1 p.m. PT and offers tips and tricks to get started on building your site. In addition to the strategies for creating your site, we’ll also discuss:

  • How to fill out your professional information and upload your logo
  • Selecting or transferring your domain name
  • How to get your MLS listings feed signed and approved
  • Which theme to choose for your website
  • How to add photos and edit your homepage slideshow


Register

Wednesday, April 8th at 10 a.m. PT/1 p.m. ET

Managing Customers with the Zillow Agent App and Tech Connect

Join Andrew Hafzalla, director of industry outreach, and Lauren Clapp, Sr. account manager, for an in-depth look at the Zillow app functionality for agents. This webinar will explain how you can respond to leads faster and more effectively by using the customizable features built into the app. We'll also touch on how to connect to other industry tools you may already be using. The webinar will cover these topics and more:

  • Logging in to the Zillow app for agents
  • App features including push notifications, Quick Emails and Auto Responder
  • Using the app to request reviews, add past sales and make edits
  • The Zillow Tech Connect program


Register

Wednesday, April 8th at 1 p.m. PT/4 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We will dissect the strategies for making your site stand out and cover the following topics:

  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, April 9th at 10 a.m. PT/1 p.m. ET

Using Video to Build Your Brand on Zillow

Join Andrew Hafzalla, director of industry outreach, and Paul Norby, sales consultant, to learn more about the Zillow Premier Agent® video product. In this webinar, we'll discuss how video is playing an increasingly prominent role in real estate marketing. Our new video product gives you an opportunity to showcase yourself in front of the largest real estate audience in the country. Join us for an exploration of the product and learn how to build your brand with video. Plus, get your questions answered directly by our product managers. The webinar will cover these topics and more:

  • The features and benefits of Zillow video advertising
  • The difference between lead generation and brand awareness advertising
  • Video advertising success stories


Register

Wednesday, April 22nd at 10 a.m. PT/1 p.m. ET

Understanding Zillow's Premier Agent® Program

Join Andrew Hafzalla, director of industry outreach, and Eric Goodman, senior sales consultant, for an in-depth look at the Premier Agent program. Understanding the Premier Agent program is the first step in determining if this product is right for your business. In this webinar, we'll dive into the features and benefits of the program and discuss how agents who advertise on Zillow receive 26x more contacts than agents with free Zillow profiles. The webinar will cover these topics and more:

  • Why over 60,000 agents have joined the program
  • How impression-based advertising works
  • What types of consumers use Zillow in their real estate search
  • The time and resource investment required for growth


Register