Zillow Academy

Welcome to Zillow Academy, your source for industrywide training, support and information.

Email zacademy@zillow.com for more information.

We're here to help you get the most out of Zillow. Use these educational resources to expand your marketing opportunities, and learn how to implement Zillow's products with guidance and advice from industry experts. Zillow Academy offers a variety of online webinars, tutorials and presentations designed to help your business succeed.

Upcoming Webinars

Wednesday, May 27th at 10 a.m. PT/1 p.m. ET

Strategies to Find and Retain Today's Renter

Finding and retaining the ideal resident requires an understanding of what matters to your target audience, how your building is positioned, and the necessary tools and commitment to make your community stand out. The Zillow Rental Network is partnering with Sprout Marketing, multifamily housing marketing experts, to share the latest insights on what motivates today's renter and what you can do to capitalize on those trends. Join Chris Brasher, senior manager of rental marketing at Zillow, and Barbara Savona, CEO and co-founder of Sprout Marketing, to hear key strategies and leave with actionable takeaways and inspiration.


Register

Wednesday, May 27th at 1 p.m. PT/4 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, May 28th at 10 a.m. PT/1 p.m. ET

Key Components of Business Growth

Join top agent Chris Speicher as he chats with Zillow's Jay Thompson about core business pillars for agents - online presence, building a lead generation infrastructure and growth - in a Google Hangout streamed live on YouTube May 28th at 10 a.m. PT. Note, this event will be held live through the register link below. Please mark your calendars!

Note, this event will be held live through the register link below. Please mark your calendars!


Register

Thursday, May 28th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Onboarding

Join Lauren Clapp and Erin Loughney, Zillow senior account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Tuesday, June 2nd at 10 a.m. PT/1 p.m. ET

Understanding Zillow's Premier Agent® Program

Join Andrew Hafzalla, director of industry outreach, and Lauren Clapp, Sr. account manager for an in-depth look at the Premier Agent program. Understanding the Premier Agent program is the first step in determining if this product is right for your business. In this webinar, we'll dive into the features and benefits of the program and discuss how agents who advertise on Zillow receive 26x more contacts than agents with free Zillow profiles. The webinar will cover these topics and more:

  • Why over 60,000 agents have joined the program
  • How impression-based advertising works
  • What types of consumers use Zillow in their real estate search
  • The time and resource investment required for growth
  • Premier Agent success stories


Register

Wednesday, June 3rd at 10 a.m. PT/1 p.m. ET

Converting Foreclosure Advertising Contacts

Join Andrew Hafzalla, director of industry outreach, and Bryce Vagt, account manager, for a look at the best ways to convert more Zillow foreclosure leads into closings. In addition to the information provided by our Zillow hosts, the webinar will include video footage from successful agents in the program. This webinar is designed to help guide you through proven strategies for achieving success. We'll cover these topics and more:

  • How foreclosure contacts are different than other leads
  • Scripts to get the conversation started
  • Instrumental follow-up tricks and techniques
  • CRM options to help nurture and convert contacts


Register

Wednesday, June 3rd at 1 p.m. PT/4 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, June 4th at 10 a.m. PT/1 p.m. ET

Photography Tips and Techniques to Help You Sell More Homes

Join Andrew Hafzalla, director of industry outreach, and Paul Moore, account management team lead, for an in-depth look at the top techniques and strategies for real estate photography. In this webinar, we will discuss different camera and lens options and how to capture beautiful pictures of homes. We will also cover the best photography apps and social media websites to help you grow your business. Whether you are an expert behind the lens or just getting started with your smart phone camera, this webinar is for you. Topics will include:

  • Choosing the right camera/lens combination
  • Techniques for capturing rooms and spaces of all sizes
  • Editing your photos to make them pop
  • The latest photography apps and websites


Register

Thursday, June 4th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Onboarding

Join Lauren Clapp and Erin Loughney, Zillow senior account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register