Zillow Academy

Welcome to Zillow Academy, your source for industrywide training, support and information.

Email zacademy@zillow.com for more information.

We're here to help you get the most out of Zillow. Use these educational resources to expand your marketing opportunities, and learn how to implement Zillow's products with guidance and advice from industry experts. Zillow Academy offers a variety of online webinars, tutorials and presentations designed to help your business succeed.

Wednesday, August 5th at 10:00 a.m. PT/1:00 p.m. ET

10 Ways to Grow Your Business Right Now

Join Lauren Clapp, Zillow Sr. account manager, as she takes you through the ten best things you can be doing to grow your business right now. Whether you're brand new to real estate or a veteran agent looking for ways to bring in more leads, this webinar is for you. We will be discussing several ways to boost your business, including:

  • Expanding your visibility with effective advertising
  • Improving your online presence through Internet marketing
  • Increasing your lead conversion rate with simple yet efficient processes
  • Putting your best foot forward with powerful branding
  • Growing your sphere of influence through active networking


Register

Wednesday, August 5th at 1:00 p.m. PT/4:00 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, August 6th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Success Training

Join Erin Loughney and Lauren Clapp, Zillow account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Friday, August 7th at 10:00 a.m. PT/1:00 p.m. ET

Key Drivers for Success on the Zillow Rental Network

This is a great opportunity for current rental advertisers to dive deeper into the key drivers of success for communities advertising on the Zillow Rental Network. We'll also dissect the tools and core strategies utilized by the best multifamily marketing teams to optimize listings and convert more leads into leases. Here is what we will cover:

  • Overview of the Zillow Rental Network
  • Uniquely positioning your community in a competitive marketplace
  • Utilizing Zillow's elite team of account managers
  • How to recognize Zillow contacts and what makes them different
  • How to convert motivated Zillow contacts into residents


Register

Tuesday, August 11th at 1:00 p.m. PT/4:00 p.m. ET

Converting Foreclosure Advertising Contacts

Join Andrew Hafzalla, director of industry outreach, and Bryce Vagt, account manager, for a look at the best ways to convert more Zillow foreclosure leads into closings. In addition to the information provided by our Zillow hosts, the webinar will include video footage from successful agents in the program. This webinar is designed to help guide you through proven strategies for achieving success. We'll cover these topics and more:

  • How foreclosure contacts are different than other leads
  • Scripts to get the conversation started
  • Instrumental follow-up tricks and techniques
  • CRM options to help nurture and convert contacts


Register

Wednesday, August 12th at 10:00 a.m. PT/1:00 p.m. ET

Methods to Increase Your Online Reviews

Requesting client reviews and testimonials can be difficult. Join Lauren Clapp, Zillow senior account manager, as she helps you navigate the hurdles many agents face. This webinar will provide you with strategies for requesting reviews, helping you boost your online reputation and grow your client base. In addition, we'll discuss:

  • Why reviews are critical to your success
  • Who's eligible to write a review on Zillow
  • How to increase responses to review requests
  • Client follow–up techniques to ensure higher returns
  • How to select and set up widgets for your website


Register

Wednesday, August 12th at 1:00 p.m. PT/4:00 p.m. ET

Customizing Your Premier Agent® Website

Join Ryley Watson, Zillow account manager, for an in-depth look into the best ways to customize your Premier Agent website. This webinar will be held weekly on Wednesdays at 1 p.m. PT and includes website set up as well as advanced customization techniques. Whether you have a brand-new site or need a refresher on how to make edits, this webinar is for you. We'll dissect the strategies for making your site stand out and cover the following topics:

  • Basic website set up, including domain and IDX
  • How to add community tabs
  • Ways to build custom and IDX pages
  • Techniques for editing your homepage menu structure
  • How to select and set up widgets for your website


Register

Thursday, August 13th at 11:30 a.m. PT/2:30 p.m. ET

Premier Agent® Success Training

Join Erin Loughney and Lauren Clapp, Zillow account managers, for a detailed overview of how to enhance your Premier Agent profile. This webinar will be held weekly on Thursdays at 11:30 a.m. PT and will offer tips on setting up a successful profile to get the most out of your Zillow advertising. In addition, we will discuss:

  • Requesting reviews from past and current clients
  • Connecting your active listings and past sales to your Zillow profile
  • Following up with online contacts and utilizing Zillow's free contact management tools
  • Reducing your advertising costs by inviting a lender to co-market with you


Register

Thursday, August 13th at 1:00 p.m. PT/4:00 p.m. ET

How to Overcome Tough Real Estate Objections and Win More Clients

Join Ryley Watson, Zillow account manager, along with Scott Stanford, sales consultant and long–time real estate agent, for a refreshing look at the best ways to handle the objections many real estate agents hear every day. Whether you are brand new to real estate or a veteran agent, this webinar will give you new ideas for responding to objections – so you can stay focused on setting appointments and making transactions. We'll cover the following objections and more:

  • "Will you cut your commission?"
  • "We only want to buy a foreclosure."
  • "We want a shorter listing period."
  • "But I think my home is worth..."


Register

Friday, August 14th at 10:00 a.m. PT/1:00 p.m. ET

Key Drivers for Success on the Zillow Rental Network

This is a great opportunity for current rental advertisers to dive deeper into the key drivers of success for communities advertising on the Zillow Rental Network. We'll also dissect the tools and core strategies utilized by the best multifamily marketing teams to optimize listings and convert more leads into leases. Here is what we will cover:

  • Overview of the Zillow Rental Network
  • Uniquely positioning your community in a competitive marketplace
  • Utilizing Zillow's elite team of account managers
  • How to recognize Zillow contacts and what makes them different
  • How to convert motivated Zillow contacts into residents


Register

Tuesday, August 18th at 1:00 p.m. PT/4:00 p.m. ET

7 Success Metrics That Agents Should Track

What does success look like for your business? When deciding how to evaluate your progress, it is important to set metrics that you can measure and use to guide your strategy. Join Andrew Hafzalla, director of industry outreach, and Ryley Watson, Sr. account manager, as they review the most important metrics for your real estate business. In this webinar, we will discuss:

  • What metrics you should be keeping track of
  • The importance of qualifying your database
  • Using tracking systems to monitor your revenue and expenses
  • What marketing efforts will drive more traffic to your website


Register

Wednesday, August 19th at 10:00 a.m. PT/1:00 p.m. ET

Using Video to Win More Listings on Zillow

Join Andrew Hafzalla, director of industry outreach, and Aaron Kromm, video sales consultant, to learn how to win more listings with the Zillow Premier Agent® video product. In this webinar, we'll discuss how video is playing an increasingly prominent role in real estate marketing. Our new video product gives you an opportunity to showcase yourself and/or a featured listing in front of the largest real estate audience in the country. Join us for an exploration of the product and learn how to build your brand with video. The webinar will cover these topics and more:

  • The features and benefits of Zillow video advertising
  • The difference between lead generation and brand awareness advertising
  • Video advertising success stories


Register

Thursday, August 20th at 11:00 a.m. PT/2:00 p.m. ET

Why Attend Zillow Group's Premier Agent® Forum?

Join Andrew Hafzalla, director of industry outreach, and top agent Cyndi Lesinski, to learn more about the Zillow Group Premier Agent Forum. Zillow Group is thrilled to invite our Premier Agents to the second annual Forum, October 14–16th, at the MGM Grand Hotel in Las Vegas. The event offers a valuable opportunity to unite with Premier Agents from across the nation – alongside Zillow Group executives – in a robust learning environment exploring a range of real estate topics presented by industry leaders.

Whether you were among the 1,000 Premier Agents from 48 states who convened at last year's unforgettable event, or you'll be joining us for the first time, the 2015 Forum will provide a wealth of educational insights and dynamic networking opportunities. This webinar will cover last year's highlights, what to expect from 2015 and frequently asked questions.

Register

Tuesday, August 25th at 1:00 p.m. PT/4:00 p.m. ET

Customer Service Strategies that WOW Your Clients

Join Robyn Hardy and Ryley Watson, Zillow account managers, for a look into proven customer service strategies that will WOW your clients. This webinar will provide insights into what matters most to real estate clients and offer tips on how to gain long-term customer loyalty. We will cover many facets of providing excellent service to your clients, including:

    • How and when to ask your clients the right targeted questions
    • Communication modes and strategies for engaging clients, both short–term and long–term
    • How to track the important details for client retention
    • Requesting client feedback that matters for your growth


Register

Thursday, August 27th at 1:00 p.m. PT/4:00 p.m. ET

Grow Your Business Together With Lender Co–Marketing

Join Andrew Hafzalla, director of industry outreach, and Adam Wilson, product specialist team lead, for an in–depth look at the Lender Co–Marketing program on Zillow. In this Webinar, we'll discuss the features and benefits of the program, the advantages for your business and other topics including:

  • How and when to select the right lender for you
  • Lender placement alongside your advertising on Zillow
  • Maximum lender contribution amounts
  • Industry compliance considerations


Register