10 Catchy Real Estate Ads You Won't Want to Miss

Advertising should be part of your marketing mix, but coming up with a good ad can be difficult. In your zeal to stand out, there can be a tendency to go to extremes with your ads: arms crossed with an I’m-a-serious-professional glare and your resume charted out in bullet format, or a grinning caricature giving the double thumbs-up with lots of starbursts and exclamation points populating your copy. Only you know which approach works best for you.

In your search for a happy medium between the two, here are 10 catchy real estate ads you won’t want to miss.

Be specific about the differentiation you offer

You only have nanoseconds to catch a potential client’s eye with your ads, so tell them upfront where your specialties lie. If your focus is on luxury properties, quick sales or a specific geographic area, get that across big and clear in your copy, as in these two examples:

1. Seventh Generation
2. This Lamb Sells Condos

Wordplay can work wonders

Remember “loose lips sink ships” or “just a little dab’ll do ya”? Wordplay such as rhyming and alliteration might seem cheesy in advertising, but as these slogans demonstrate, they also can be effective and long-lasting mnemonic devices:

1. Scott Geller, the Home Seller
2. Get it Done with Dylan

Show your dedication

One way to stand out and be noticed is to let contacts know how passionate you are about customer service and your commitment to meeting their real estate needs. Here are some examples of how to relay that:

1. It’s All About You
2. 3 Reasons I'm Grateful

Get emotional

Home buying and selling plays with a client’s emotions; the process can be rife with feeling everything from uncertainty and anxiety to excitement and elation — all due to the idea of making the “right” decisions. These examples address the emotions people can feel when searching for a real estate agent:

1. Realtors to Avoid
2. Turning Your Dreams into an Address

Tell it like it is

Honesty in advertising might seem foolish, but that’s only if the product — in this case, you — is weak to begin with. Straight talk can resonate with home buyers and sellers seeking a real estate agent who is frank and candid in their approach. The honesty approach can be done to great effect, as in the first example — or at least to great amusement, as in the second:

1. Rookie
2. Cullman Liquidators

Real estate ads run the gamut of designs, and hopefully you continue to test the styles that perform best for you in terms of raising awareness of your brand and generating leads. Your ads should reflect who you are, what you do and how you can do it better than anyone in your market. However you choose to relay that — in print, online or video — is up to you, and there are several approaches you can take to make your ads eye-catching, educational and even a little entertaining.