101 Social Media Posts for Real Estate Agents

You likely hear it almost every day: You must be on social media! So, you create a Facebook business page, a Twitter account and an Instagram account. That's all well and good, but what do you post to these pages?

Too many real estate agents use their social media accounts as just a place to post link after link of their listings. Put yourself in a client or potential client’s shoes and think about whether that information would interest you. Would you click “Like,” share the post with a friend or retweet it?

Social media experts suggest you think about the 80/20 rule. In this case that means 80 percent of your social media posts should contain something of interest to your clients — they should not be about you or your listings. Think of this as establishing yourself as an expert to your followers. The other 20 percent can be about your business.

Social media tips

Keep these tips in mind when using social media:

• Use a free platform like Hootsuite to manage your accounts and schedule content in advance.
• Short links generally drive more clicks. Create them using Bitly or TinyURL.
• Including photos in your messages will help you get more engagement.
• Make your posts useful to clients at all stages of home buying, selling and owning.
• Status updates should be short: 1–2 sentences max. Use links to provide added context.
• Try not to overuse hashtags. Two should be the maximum ever used in a post.
• Pick 1–2 social media platforms and stick to those.

101 social media posts

You are now armed to create a robust social media presence to engage past clients and attract new ones. Here are 101 post ideas to get you going!

1. Articles about your community
2. Articles about the local housing market
3. Upcoming fun events in your area
4. How you stay active in the community
5. Define complex terms clients are bound to come across in their home search
6. Detailed, interesting photos of your newest listing
7. Meaningful updates from the city council, and the impact on people living in the community
8. Review a restaurant you love
9. Why should someone buy, and not rent, a home?
10. Profile a coffee shop you love
11. Talk about a city/town icon
12. Why do you enjoy living where you do?
13. Showcase the outdoors, paths and recreation nearby
14. Is there a park? Show us!
15. What’s happening in the real estate industry
16. How to identify the home that’s “the one”
17. What to be looking for during a house tour
18. How technology (think mobile apps) can assist in the home buying process
19. How are mortgage rates looking?
20. How can a person access their credit score?
21. Which lender do you recommend to people?
22. Which home inspector do you recommend?
23. Which appraiser do you recommend?
24. How to make sense of the Zestimate® home value
25. What’s the best local hardware store?
26. How to clean up after pets
27. Tips for packing
28. Tips for unpacking
29. Tips for not breaking anything in a move
30. Which movers do you suggest so nothing gets broken?
31. Answer a common question you hear from clients
32. What do you do to relax — show your personal side
33. Your strategy for getting top dollar
34. Your communication skills — how do you stay in touch?
35. What methods of communication can your clients expect from you?
36. How to house hunt with kids
37. How you work with kids during house tours
38. Detail kid-friendly activities you have in your car
39. A picture of your emergency snack/water pack in the trunk
40. What you like about being a real estate agent
41. How are you different from the other agents in your market?
42. Describe creative ways you market homes
43. Advice for picking furniture
44. What are great getaways within two hours of your community?
45. Mortgage help! What are the different types, how to qualify, etc.
46. What’s a new mobile app you tried out and loved (real estate-related or not)
47. Trends: What’s popular in design, in client preferences, clients dislikes
48. Photos of you with your clients at closing
49. Photos of you in action — at an open house, on a house tour, setting out a for sale sign
50. Photos of the snacks at your open house
51. Photos of your for sale sign in front of the house
52. What are common real estate practices in your area? What might clients encounter?
53. Share/retweet tips from other agents you trust
54. Tips for taking care of the back patio
55. Recipes to make (break in that new kitchen!)
56. Things that could potentially go wrong while house hunting
57. Weekly series: One thing to do this upcoming weekend
58. Weekly series: Your favorite feature seen in a home that week
59. Weekly series: Standout client testimonial
60. Weekly series: House care tip
61. Weekly series: A favorite place/store/restaurant in your community
62. Tips for living in a home while it’s for sale
63. The next big thing coming to your area
64. Things to think about before selling your house
65. What to look for at an open house
66. You favorite photo taken from the community
67. Show (with a photo and personalized description) why your listing is “can’t miss” or “won’t last long”
68. Top 3–6 favorite features of your new listing
69. Tips you learned from a happy hour meetup, from other professionals, at your continuing education course or at a real estate event. Clients care that you are working to get better for them.
70. Best community activities for kids
71. Best community activities for adults
72. Best ways to find a babysitter
73. Kid-friendly bike paths and parks
74. Best happy hour in town
75. Attend a local farmers market and share a photo
76. Suggest people to follow that you like (real estate-related or not)
77. Your favorite website to get info
78. Share stories from the local paper, a weekly magazine, or a quarterly newsletter
79. Talk about local sporting events you love — are you excited for the big game?
80. Fundraisers you host or participate in
81. Instagram video or a Vine video tour of a home
82. Showcase a member of your team
83. Detail the stages of the home buying process
84. Talk about the most daunting part of the home buying process and how you help
85. Describe your office
86. Review a new store or restaurant that has opened in the community
87. Advocate for something — what are you passionate about?
88. Take a photo of the gift you gave your new homeowner clients
89. Tips for finding a home the entire family (pet included) will like
90. How to identify a home that clients can grow into
91. Post a #TBT (Throwback Thursday) post looking back at your community’s history
92. Post a #TBT photo of your "firsts" in real estate (and tag the people) — first open house, first closing, etc.
93. Post a #TBT photo of some favorite past clients — it’s a great way to stay in touch
94. Talk about a new feature on your website
95. Tips for figuring out if a home has “nightmare neighbors”
96. Tips for selecting the right neighborhood
97. Talk about condo vs. home
98. Discuss buying a vacation home
99. Financial tips
100. Weigh in on the remodel vs. move debate
101. Easy and inexpensive remodel tips

Did we miss a post? Let us know your ideas in the comments below — or tweet them to @PremierAgent.