Nancy Robbers
March 9, 2016
3 Minute Read
When you’re online, how often do you come across a short video whose title or description catches your eye? Whether it’s an informative, business-related clip or a 30-second distraction from the daily grind, videos are an increasingly popular method of mass communication — yet also ideal for reaching a targeted audience. With just a smartphone and an idea you want to share with others, it’s easier than ever to create video content that engages your followers.
Here are 25 videos you can shoot right now and share with your audience.
Many real estate professionals opine that kitchens and bathrooms sell houses, but why keep it to just those two areas? Shoot brief videos that highlight all the best features of a home. You don’t have to limit yourself to your listings, either: Show off your real estate expertise by taking your audience on fun tours of iconic home architecture styles.
Attract buyers to your area — even specific neighborhoods — by sharing all the things that make it so special.
Review your favorite restaurants, parks and nature walks. Share lesser-known facts that people would love to learn about your area. Illuminate a bit of its lifestyle and culture.
People love being in on a secret, so share some compelling — perhaps even surprising — aspects of real estate they might not be aware of. Take the same opportunity to educate them about the value you bring to the table.
Buying a home will be one of the biggest financial decisions a person can make and they look to real estate professionals like you for guidance every step of the way. Videos are a great way for them to start the process and learn how you, their real estate agent, can help.
When it comes down to it, sellers really want to know how much their home will sell for — and how quickly. Videos enable you to get a jumpstart on letting them know what they’re in for so that you can manage their expectations when they become clients.
There’s a lot to know about being a homeowner. Whether your followers are thinking about selling or just maintaining their home, you can lend a hand with helpful tips and tricks.
Creating videos and adding them to your marketing repertoire can help you attract, engage and connect with consumers. But having videos is only part of the picture: You have to share and promote them on your website and social media platforms. Once you start offering videos on a regular basis, you can start to build an audience of buyers, sellers and other followers who want to see what you’ll show them next.
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