Your next deal’s already in your database
Start showing up right when they need you with Zillow Pro membership. Built on Follow Up Boss, it knows your clients’ Zillow activity and hands you the insights you need to win.
Spot the signals and act with confidence
See real-time activity
Know what all your connected contacts search and save — not just the leads you get from Zillow.
Turn insights into outreach
Most agents get stuck on what to say and when. Smart Messages and Smart Lists handle that.
Stand out and grow your brand
My Agent connections see your brand on listings, search, and email — so your clients stay yours.
You’ve done the work to earn those relationships. Zillow Pro membership helps make sure they pay off.
My Agent
My Agent makes sure you’re the only agent your connected contacts see as they browse Zillow in your area
15% more transactions when using My Agent
Zillow Insights
Know who’s likely to list and reach out first
Identify potential sellers even before they reach out
Follow Up Boss
Follow Up Boss personalizes your messages based on past interactions
4x higher reply rates with Smart Messages emails
Premium Agent Profile
Attract new clients with premium features for your agent profile
Get 34% more agent profile views
Already have FUB? Upgrade to Zillow Pro in a few clicks
"I have insight into my own clients and what they're doing on a daily basis on Zillow. Now with Zillow Pro, I can see my clients clicking on a Zillow house like 6 times... It’s a game-changer."
Holly Torri
Zillow Pro partner agent
Owner/Broker, Torri Realty
Colleyville, TX
Frequently asked questions
- What is Zillow Pro membership?
Zillow Pro is a first-of-its-kind membership designed for real estate professionals. A Zillow Pro membership puts you in front of your connected contacts on Zillow while bringing you those insights and turning those signals into personalized follow-up, making sure you're the agent they see and come back to throughout their search.
- How do I sign up for Zillow Pro membership?
Contact Sales to learn more about how the Zillow Pro membership can help your team grow and get you started.
- Is Follow Up Boss included in Zillow Pro membership?
Yes. Follow Up Boss is the CRM at the core of every Zillow Pro membership. When you join Zillow Pro membership, you get access to Follow Up Boss as your central hub for managing contacts, communications, and workflow.
- How much does Zillow Pro cost?
Pricing for the Zillow Pro membership varies by number of users, with flexible options to fit your goals and budget. Contact us to learn more.
Get the inside view no other agent has
See why the most successful agents are choosing Zillow Pro membership to grow faster.
*Customers who are flagged by our model as ‘high intent buyer’ are 5.7x as likely to transact with the contacted agent in the next three months than those who are not flagged.
¹Based on Zillow internal analysis comparing agents who adopted and customized their Premium Agent Profile (≥1 media slide) to similar agents not on Zillow Pro, using a matched cohort methodology. Results reflect a sample of matched adopters and may not represent all Premium Profile agents. Results may vary."
²Based on Zillow internal analysis comparing agents with a confirmed My Agent connection to similar agents without Zillow Pro, using a matched cohort methodology
³4.40% vs. 0.96%, based on FUB data from December 2025–May 2026 among active agents who sent both message types.
