Premier Agent Improvements Help Agents Connect With Buyers

Our recent Premier Agent improvements connect agents with home shoppers who are 3-4 times as likely to continue working with the agent.

This short video explains the what and why of the process, as well as how to make sure you’re set up for success when we call.

In 2017, Zillow Group measured how much of a push button experience we’re delivering. We reached out to home shoppers who’d contacted an agent to ask what happened next: 49 percent never heard back.

Our goal is to drive great return on investment for our advertisers, but if you’re missing out on half the home shoppers who reach out, you’re also missing out on the commissions they could generate for you.

So we’re rolling out improvements to help you sell more homes, including:

• Immediately connecting home shoppers who are ready to talk with an agent to the first available agent
• Sending your information and profile link to the home shoppers you’re connected to
• Showing your connections’ home search information, including the homes they viewed and saved
• Exclusive branding to your connections: you’ll be the only buyer’s agent your connections see on the for-sale listings they view on our sites