My Agent – A powerful way to turn connections into long-term clients
Your clients are already using Zillow to browse listings, track their home's value, and think about future moves. My Agent keeps you connected to the platform they return to — giving your contacts an easier way to shop and communicate with you, while you stay front and center.
Connect exclusively with buyers
You work hard to win clients. My Agent gives you a way to stay connected with your contact on Zillow. As your connected contacts browse on Zillow, you remain the featured agent across every Zillow listing in your service area, reinforcing the relationship even when you’re offline.
Once they’re ready for next steps, we make it seamless to route them back to you for all inquiries and questions.
See buyers’ home searches
Gain insight into what your clients really want. When a contact accepts your My Agent invitation, we'll send you updates about what homes they're viewing and saving on Zillow and Trulia — making it easier for you to be the always-two-steps-ahead agent.
Your contacts are on Zillow right now — make sure they meet you there
Contacts with a My Agent Relationship are on average 80% more likely to meet with you — and 50% more likely to progress through key home-search stages compared to similar contacts without a My Agent relationship.*
*Based on Zillow internal analysis comparing matched contacts with and without a My Agent Relationship.
Look at homes together
Send a My Agent invite and get a front-row seat to your buyer’s home search. From there, your Zillow Pro features work together — surfacing insights, extending your brand, and powering smarter follow-up.
Front and center on their homepage
Your profile greets buyers on their Zillow homepage, creating immediate recognition and trust. You’ll be their go-to agent when it’s time to act.
When browsing homes
Build recognition with buyers as they view homes. Your profile accompanies each listing.
In every update that matters
Your profile is shown when Zillow sends emails to buyers — from saved searches to home recommendations. Every notification reinforces your connection.
Helpful resources
Prep for success
Complete this Zillow Academy course for all you need to know about how to leverage My Agent to amplify your reach.
Work smarter
Best practices on when to send the My Agent invite, how to position it with buyers, and scripts to help you hit the ground running.
Ready to get started?
My Agent is included with Zillow Pro premium features — upgrade today and put yourself front and center in your buyers’ search.
