Your next deal’s already in your database

Start showing up right when they need you with Zillow Pro membership. Built on Follow Up Boss, it knows your clients’ Zillow activity and hands you the insights you need to win.

Spot the signals and act with confidence

Real-time activity dashboard showing client search behavior

See real-time activity

Know what all your connected contacts search and save — not just the leads you get from Zillow.

Smart Messages interface showing personalized client outreach

Turn insights into outreach

Most agents get stuck on what to say and when. Smart Messages and Smart Lists handle that.

Agent branding displayed on Zillow listings and search results

Stand out and grow your brand

My Agent connections see your brand on listings, search, and email — so your clients stay yours.

You’ve done the work to earn those relationships. Zillow Pro’s features help make sure they pay off.

My Agent

My Agent makes sure you’re the only agent your connected contacts see as they browse Zillow in your area

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Helps agents close 15% more transactions

Zillow Insights

Know who’s likely to list and reach out first

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1 in 4 ‘likely to list’ homes come to market in 90 days

Likely to list insights showing homeowner intent signals

Follow Up Boss

Follow Up Boss personalizes your messages based on past interactions

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Smart Messages drive 4x more replies

Follow Up Boss CRM interface with personalized messaging

Premium Agent Profile

Attract new clients with premium features for your agent profile

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Get 33% more agent profile views

Already have FUB? Upgrade to Zillow Pro in a few clicks

"I have insight into my own clients and what they're doing on a daily basis on Zillow. Now with Zillow Pro, I can see my clients clicking on a Zillow house like 6 times... It’s a game-changer."

Holly Torri

Owner/Broker, Torri Realty

Colleyville, TX

Torri Realty logo

Frequently asked questions

Zillow Pro is a first-of-its-kind membership designed for real estate professionals. A Zillow Pro membership puts you in front of your connected contacts on Zillow while bringing you those insights and turning those signals into personalized follow-up, making sure you're the agent they see and come back to throughout their search.

Contact Sales to learn more about how the Zillow Pro membership can help your team grow and get you started.

Yes. Follow Up Boss is the CRM at the core of every Zillow Pro membership. When you join Zillow Pro membership, you get access to Follow Up Boss as your central hub for managing contacts, communications, and workflow.

Pricing for the Zillow Pro membership varies by number of users, with flexible options to fit your goals and budget. Contact us to learn more.

Get the inside view no other agent has

See why the most successful agents are choosing Zillow Pro membership to grow faster.

*Customers who are flagged by our model as ‘high intent buyer’ are 5.7x as likely to transact with the contacted agent in the next three months than those who are not flagged.