30 Twitter Hashtags Every Real Estate Agent Should Know

With only 140 characters composing each tweet, communicating on Twitter might seem like a pretty easy way to incorporate social media into your marketing strategy. But coming up with the message is only part of a tweet. Consider the hashtag — the ubiquitous little symbol (#) that identifies keywords and gives a message context, meaning and endurance. By adding a hashtag to a word, you make your entire message searchable so that other social media users — even people who don’t follow you — can find it and read what you have to say. Used correctly, the right hashtags can grab your audience’s attention and get them to follow you.nHere are 30 Twitter hashtags every real estate agent should know.

Real estate hashtags

1. #RealEstate
2. #Realtor
3. #Realty
4. #Broker
5. #ForSale
6. #NewHome
7. #HouseHunting
8. #MillionDollarListing
9. #HomeSale
10. #HomesForSale
11. #Property
12. #Properties
13. #Investment
14. #Home
15. #Housing
16. #Listing
17. #Mortgage
18. #HomeInspection
19. #CreditReport
20. #CreditScore
21. #Foreclosure
22. #NAR
23. #EmptyNest
24. #Renovated
25. #JustListed

Branding hashtags

1. #YourName, e.g., #AlanSmithee
2. #YourOfficeName, e.g., #MowedLawnRealty
3. #YourBrokerage

Event hashtags

1. #OpenHouse, e.g., #JanesOpenHouse
2. #RealEstateConference, e.g., #ZillowForum

Bonus hashtags

Use creatively worded hashtags to find tweets from potential clients who might want to buy or sell a home. Here are a few additional Twitter hashtags to consider.

• #WantToMove
• #HateMyHouse
• #BuyMyHouse

The sheer volume of usable hashtags can be overwhelming, since literally any word can be turned into one. But you can narrow the choices by familiarizing yourself with the hashtags most relevant to real estate, and by identifying the ones your leads and clients are most interested in and talking about. Then you can use those hashtags in your own messages, content and other lead generation efforts to connect with your target audience. Hashtags aren’t limited to Twitter; you can use them with other social media — including Facebook, Instagram and Pinterest — to reach, attract and engage a broader audience.