6 Marketing Trends Agents Can't Ignore in 2025

In today’s competitive real estate market, agents need to stay ahead of emerging trends to attract clients, grow their business, and deliver exceptional results. From video marketing strategies to diversifying your channels and showcasing local expertise, these real estate marketing trends for 2025 will help you stand out in a crowded industry without overspending.

1. Build a stronger personal brand on social media

A strong personal brand helps agents build credibility, attract more clients, and stand out in a crowded market. The best part? It doesn’t require a budget—just consistency and authenticity.

How to implement this trend:

• Post valuable content regularly, such as market insights, client success stories, and home-buying tips.
• Engage with your audience by responding to comments and messages to build relationships.
• Optimize your social media profiles with a professional bio, high-quality profile picture, and links to your website or listings.
• Use popular social media platforms to connect with different audiences and share updates in real time.

Why it matters: Your online presence is often a potential client’s first impression of you. By maintaining an active and professional brand, you can build trust, stay top of mind, and attract more leads — without spending a dime.

2. Use video content to build trust and generate leads

Video marketing for real estate agents continues to be one of the most effective strategies for connecting with clients and showcasing properties in 2025.

How to implement this trend:

• Highlight listings with short-form videos on social platforms
• Provide virtual tours or behind-the-scenes content to engage clients and demonstrate your expertise.

Why it matters: Video marketing allows you to connect authentically with clients while showcasing properties in ways that static images can’t.

3. Showcase your local expertise to stand out

Clients value agents who know their neighborhoods inside and out. Your deep local knowledge can be one of your greatest assets — and it’s something you can spotlight in your marketing.

How to implement this trend:

• Use hyper-local targeting in your advertising to highlight your community knowledge.
• Share neighborhood insights and market updates on social media, email newsletters, or your website.
• Leveraging tools like Zillow Showcase can help you tailor your listings to reflect your local expertise.

Why it matters: Positioning yourself as a local expert builds trust with clients and helps you stand out in a competitive market.

4. Diversify marketing channels to maximize ROI

Agents who rely on a single channel often miss opportunities to connect with potential clients.

Diversifying your efforts — combining social media, email, SEO, and paid ads, for example — can help you stay competitive and achieve steadier growth.

How to implement this trend:

• Balance traditional and digital tactics, such as pairing direct mail with targeted social media campaigns.
• Utilize tools like Zillow Showcase to strengthen your online presence by presenting your listings with prioritized placement and interactive features that can help attract more buyers.

Why it matters: A diversified strategy ensures you’re meeting clients wherever they are, improving your visibility and helping you attract a broader range of leads.

5. Strengthen your referral and repeat business strategy

With rising competition, nurturing past clients and building strong referral networks is more important than ever. A well-executed referral strategy can provide a steady stream of warm leads without the high cost of paid marketing.

How to implement this trend:

• Stay in touch with past clients through email newsletters, social media check-ins, and personalized follow-ups.
• Create a referral program offering small incentives (like a gift card or exclusive market report) for past clients who refer new buyers or sellers.
• Deliver an exceptional client experience that makes people excited to recommend you to family and friends.

Why it matters: Word-of-mouth marketing remains one of the most effective ways to generate high-quality leads, and strengthening your referral pipeline can help sustain long-term business growth.

6. Leverage data-driven insights to personalize your approach

Real estate marketing is increasingly data-driven, allowing agents to refine their strategies and provide more personalized service to clients. By understanding client behavior and preferences, you can craft marketing efforts that speak directly to their needs.

How to implement this trend:

• Use analytics tools to track how clients are interacting with your listings and adjust your approach accordingly.
• Segment your audience to deliver targeted, personalized content that resonates with potential buyers at different stages of the funnel.

Why it matters: Data allows you to make smarter decisions and deliver more relevant marketing, improving conversion rates and client satisfaction.