This Computes: A Strong Online Presence Makes the Difference for These Silicon Valley Real Estate Agents

When they first started out in real estate in Los Altos and the surrounding communities that compose Silicon Valley, many of Eric and Janelle Boyenga’s leads were engineers who methodically interviewed multiple real estate agents before choosing one to work with. The Boyengas spent much of their marketing dollars and efforts explaining to potential clients what they brought to the table and what made them unique.

Eric and Janelle understood that an online profile — including a biography, reviews and sales history — was a more efficient way to provide consumers with information on their background and services. After they joined Zillow and experienced a significant jump in their leads, the Boyengas realized that a strong online presence could do most of the heavy lifting in introducing them to potential clients, reducing the need for multiple phone calls and in-person presentations. Now, when they meet with a lead who has already read their profile, Janelle said it’s more like a “warm, friendly client” than a cold call.

Eric and Janelle Boyenga built an effective online presence that has helped them generate sales of $135 million in 2014, and an average of more than 22 percent growth each year over the last nine years. Read the case study to learn other keys to the Boyengas’ success.