154 Articles

Marketing

Build your real estate business and develop your marketing strategy with tips, tools, and resources.

farming in real estate.

5 min read

Agent Guide to Real Estate Farming

An agent reconnecting with a past client.

5 min read

10 Strategies for Reconnecting With Past Clients

An agent with open house ideas, showing a home to prospective buyers.

5 min read

8 Open House Ideas to Boost Engagement

How Do Real Estate Agents Get Paid?

5 min read

How Much Do Real Estate Agents Make?

An agent building his brand online using real estate marketing ideas.

5 min read

Top 25 Real Estate Marketing Ideas

A woman looks at papers.

5 min read

Top Real Estate Hashtags for Social Media

An example of a carousel format Facebook ad with Zillow Premier Agent Direct.

5 min read

10 Tips for Effective Real Estate Facebook Ads

Best of Zillow infographic

5 min read

6 Stats That Show Serious Hustle by Best of Zillow Agents

Tips For Real Estate Digital Marketing

5 min read

Why Digital Marketing in Real Estate Is Essential

How to Use Social Media Marketing for Real Estate

5 min read

How to Use Social Media Marketing for Real Estate

Calculate your ROI using a simple formula

5 min read

How to Calculate Your ROI

house

5 min read

5 Common Mistakes New Real Estate Agents Make

Tips for top-performing listings

Backed by new research, this guide reveals what today’s top listings do differently to capture buyer attention and outperform the rest.

Learn more
© 2025 Zillow Group, Inc. and its subsidiaries. All rights reserved.Cookie Preferences