Zillow Premier Agent Conversion Playbook

The purpose of this playbook is to shine a light on insights, best practices, and resources that can help agents win more business, improve conversion in every phase of the homebuying funnel, and achieve Best of Zillow status.

Over the last few years, we analyzed our data and conducted in-depth interviews with more than 50 elite real estate businesses, diving deep into their sales process and observing their interactions with clients to uncover proven strategies for conversion. The findings in this playbook touch on everything from first impressions with connections to touring, financing, and the offer process. 

We hope this playbook inspires you to lead with a customer-first mindset at every stage of the home-buying process. Download now to start benefiting!