Get an Overview of Zillow Premier Agent Advertising

At its most basic level, Zillow Premier Agent Advertising allows real estate agents like you to connect with customers looking to buy or sell a home across Zillow, Trulia and (in New York City ZIP codes) StreetEasy. These sites comprise the largest real estate network on the web, and create immense opportunity for you to expand your client base quickly. Bottom line: If you’re interested in growing your real estate business through online connections, this is the place to be. (If you’re a New York City agent, click here to learn more about advertising on StreetEasy.)

There are two key places where home shoppers gain exposure to real estate agents through Zillow Premier Agent Advertising: on each home's detail page on our sites, and in the Agent Finder, our online directory of agent profiles. Let's walk through each of these.

Home details page

Agents who have advertised with Zillow Premier Agent in the past will be familiar with the buyer’s agent list, which highlighted buyer’s agents below the listing agent on a home details page. 

In September 2020, Zillow announced it would be gaining access to IDX feeds, and doing so requires making adjustments for compliance reasons, including to how agent photos appear on listings.

Starting in January 2021, buyer’s agent photos and contact information will be displayed in a different module on the listing.

Zillow Premier Agents will also be displayed on a new showcase advertising page only one click away from the listing page. This page is designed to help you stand out with buyers in your market, and your presence there will be determined by share of voice, just as it was before on the contact agent form. (Note, depending on your MLS, there may be slight differences in how your image and info appear.)

When you purchase Zillow Premier Agent Advertising you’re purchasing a certain share of voice in a given ZIP code. You determine what you want your share of voice to be. If you purchase 100 percent share of voice, that means home shoppers will see you in that ZIP code 100 percent of the time.

Let’s check out an example:

In this case Lynette Lewis has a 41 percent share of voice in ZIP code 32801. This means that she’ll show up 41 percent of the time for home shoppers viewing listings in that ZIP code. You can read more about the metrics on this page in the Manage Your Advertising section of this guide.

Agent Finder

Zillow Premier Agents also receive prime placement in Zillow and Trulia’s Agent Finder directory at no additional cost.

Home shoppers on our network of sites have the freedom to choose the agent they want to work with. You can influence their choice with a strong profile. Having a professional profile picture, adding reviews and past sales to your profile can help you stand out from the competition. Check out this article for more details on how you can make your profile shine.