Zillow Introduces New TV Spot, 'What If'

Today, we are excited to unveil the latest TV spot in Zillow’s “Find Your Way Home” advertising campaign, which launched nationwide last year.

This spot, called 'What If,' complements Zillow’s other three ads that illustrate how Zillow helps families use technology to collaborate, contact a real estate agent, shop for and ultimately find not just a house – but a place for their lives to happen.

Our latest spot serves to expand consumers’ understanding of what Zillow has to offer by highlighting Zillow’s new mortgage pre-approval feature, which enables home shoppers to get pre-approved for a mortgage from their desktop, smartphone or tablet – in a matter of minutes.

http://youtu.be/TB_6A-HWzTI

Why the TV ads?

Zillow’s decision to invest in advertising has helped the company grow market share and reach record highs in traffic and revenue. Past advertising efforts have proven incredibly effective at driving brand awareness and increasing key website metrics, including unique visitors and agent contacts.

Successfully building brand awareness, driving traffic to the site and apps, and increasing market share all work together to help real estate professionals who chose to advertise on Zillow get more exposure and return on investment for their advertising dollar.

The new pre-approval feature is available on Zillow.com, mobile web and Zillow mortgage and real estate apps on iPhone, iPad and iTouch.