Marketing

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How to Post Your Real Estate Listings for Free on Zillow

Stay competitive and meet your marketing goals by publishing your listings on Zillow's website and mobile apps for free.

How to Post Your Real Estate Listings for Free on Zillow
Written by|January 17, 2022

One of the best ways to get more exposure for your listings is to publish them on Zillow. Nearly 82 million unique users visited Zillow, Inc.’s mobile applications and websites in May 2014. And our data shows that consumers love shopping for homes on mobile devices. In May, more than 480 million homes were viewed on Zillow Mobile — that’s 179 homes per second.

Highlight your listings and reach these millions of consumers by setting up a free profile on Zillow.

Key benefits

Zillow gets listings through a variety of feed sources such as partners, brokerages and agents. The benefits of posting your listings on Zillow include:

  • Free listings with unlimited photos
  • Free marketing of your business and your brand
  • Home shoppers can see your listings on the Zillow website and apps
  • Home shoppers receive instant emails about new listings
  • Listings usually added to Zillow and your profile automatically (no manual entry)
  • Listings feed updates are processed as often as every 15 minutes
  • Listings also appear on the appropriate Zillow digital properties.

Get started

Posting your listings on Zillow is simple to do — just follow these steps:

  1. Create an agent profile. Make sure that the email address you use for your Zillow profile matches the email address your broker uses for its listings feed.
  2. Your listings are automatically synced using the email address you entered during profile setup. Enter any additional email addresses your broker might use so we can link all your listings to your Zillow profile.

Zillow helps you stay competitive and meet your marketing goals by publishing your listings on both desktop and mobile for free. Regardless of whether you advertise with us, you're visible to consumers on our website and our apps.

¹ Internal tracking via Google Analytics
² Google Analytics, May 2014

Tips for top-performing listings

Backed by new research, this guide reveals what today’s top listings do differently to capture buyer attention and outperform the rest.

Learn more

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