Your professional bio is a great way to connect with potential clients and showcase your credibility and the value of your services. Use our template to highlight specialties, expertise, credentials, accomplishments and memberships.
Clearly stating your value proposition and credentials sets you apart from your competition and connects you to more potential clients. Organize your bio into categories so consumers can easily browse relevant information.
We recommend structuring it like this:
Specialties
In this section, list the real estate services that you provide to your customers. Do you serve buyers? Sellers? Do you specialize in foreclosures? If so, state it here!
Expertise
List the skills and local knowledge that differentiate you from your competitors. Are you the luxury leader in your market? Do you have specialized knowledge of specific housing styles or areas? If so, let consumers know!
Credentials
This is the section where you list your years of experience (if you’re new, consider leaving that information out), any accreditations you’ve earned and any certifications you have.
Accomplishments
List any accomplishments that set you apart from the crowd. Were you recognized in your area by your brokerage or an outside organization? How many sides did you close last year?
Memberships
What groups are you affiliated with? These could include NAR, regional associations, MLSs and Zillow!
Tips for top-performing listings
Backed by new research, this guide reveals what today’s top listings do differently to capture buyer attention and outperform the rest.
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