Real Estate Scripts

In this article:

• When to use real estate scripts
• Real estate follow-up email templates
• Scripts for real estate agents asking for reviews
• Real estate phone scripts
• Scripts for converting real estate leads
• Agent scripts: 10-day real estate lead conversion plan
• Real estate text messaging scripts
• Scripts for explaining the Zestimate to clients
• Agent scripts: FSBO

Real estate scripts are templates to help agents connect with buyers, sellers and leads. They are packaged for you to use as-is or customize so you can have deeper conversations with your clients to build a relationship and establish trust. Download these free real estate scripts and use them to nurture your leads and connections. Keep in mind these are optional and formed from Zillow's data and information from our Agent Advisory Board.

When to use real estate scripts

Real estate scripts are useful when you receive a lead, are following up on a lead and when you're nurturing a lead. Below are templates for all types of conversations, including email, text message and phone.

Real estate follow-up email templates

Following up with a lead is crucial to building your client pool and increasing your chances of closing a sale. Use these eight real estate follow-up email templates to nurture your leads and turn them into clients.

Download: Real Estate Follow-Up Email Templates

Scripts for real estate agents asking for reviews

Wondering how to ask for a testimonial in real estate? Download these 17 real estate testimonial scripts and learn when and how to solicit client reviews.

Download: Asking for Reviews: Script for Real Estate Agents

Real estate phone scripts

Win your clients over with effective real estate phone scripts. Download these seven phone scripts for buyers and sellers, including open house scripts and scripts for real estate internet leads.

Download: Say It Right: Phone Scripts for Success

Scripts for converting real estate leads

These scripts focus on real estate lead nurturing — a crucial step to long-term success. Here are 12 agent scripts for converting real estate leads and building trust.

Download: Scripts for Converting Real Estate Leads With Market Updates

10-day real estate lead conversion plan

This high-touch strategy focuses on the short window for real estate lead conversion that occurs immediately after you generate a lead. Maximize your conversion rate by following this in-depth 10-day lead conversion plan.

Download: 10-Day Real Estate Lead Conversion Plan (Agent Scripts)

Real estate text messaging scripts

Texting is often the most convenient way to communicate your real estate messages to clients. We've put together 17 real estate text messaging scripts to give you an edge when it comes to text message marketing for buyers and sellers.

Download: Text Messaging Scripts for Real Estate Agents

Scripts for explaining the Zestimate to clients

Is your client wondering about how the Zestimate is calculated and updated, or maybe why their Zestimate seems low (or high)? Use our Zestimate FAQ as scripts to help you answer your client's Zestimate questions.

Agent scripts: FSBO

Has a potential client listed their house themselves? We've got seven templates for starting the conversation, including FSBO scripts.

Download: For Sale By Owner Listings