Premier Agent Launches in NYC to Connect Agents With StreetEasy Buyers

Start spreading the news: StreetEasy has joined Premier Agent. For the first time ever, real estate agents can purchase leads — from a single platform — on for-sale listing pages within 89 New York City ZIP codes to reach home shoppers across StreetEasy, Zillow and Trulia.

StreetEasy is New York City's leading local real estate marketplace on mobile and the web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and its major metropolitan area. Together, StreetEasy, Zillow and Trulia capture nearly two-thirds of market share for the online real estate category in New York, making the most powerful real estate network in New York City.

Get more tools and resources to grow your business

As a part of the Premier Agent program, New York real estate professionals will benefit from access to a suite of modern, technology-driven tools and services that will help them manage and grow their business, such as:

• The Premier Agent App to track and manage all StreetEasy, Zillow and Trulia leads, and leverage lead notifications, quick-response and lead reporting features.
• Enrollment in Premier Agent Concierge, Zillow Group’s U.S.-based and operated response center, which quickly responds to incoming StreetEasy, Zillow and Trulia leads.
• Agent Hub, Zillow Group’s online portal where agents can browse and purchase real-time inventory and gain visibility into metrics such as market share, estimated cost per lead and projected ROI on StreetEasy, Zillow and Trulia.

How to get StreetEasy buyer leads

Agents can purchase Premier Agent leads on StreetEasy in two ways:

• Contact our dedicated sales team in New York City and purchase through them.
• Use our self-service cart located in the Agent Hub on Zillow (account activation is required before an agent can use self-serve).

To learn more about Premier Agent and whether it’s right for you, contact a Premier Agent sales executive at 855-217-1329.

Source: comScore Media Metrix, Key Measures (Local Market), December 2016, U.S.