Track Your Lead Performance

The Zillow Premier Agent CRM gives you performance reporting on a range of important metrics. With honest feedback from your connections, facts about your ROI and much more, your performance reports are invaluable for tracking your business’s success.

Accessing your performance reports

To access your performance reports on the mobile app, open the More menu from the bottom navigation bar. Your performance reports are listed at the top of the resulting screen. 

On desktop, your performance reports are accessible directly from the Reporting menu on the main navigation. 

Gaining insights from your reports

Zillow Premier Agent captures critical data to help you stay on top of your business goals. Here’s an overview of what you can do with the facts in your performance reports:  

• Lead report: Quickly analyze your pipeline of leads from Zillow Premier Agent. Not only can you examine your lead volume for a given time frame, you can see breakdowns by lead type, ZIP code and property price. This report also helps you monitor your answer rate to ensure you’re getting your fair share of connections in the ZIP codes where you advertise with Zillow Premier Agent.

• Customer Experience Report: Your Customer Experience Report can help you build a brand known for exceptional service. Along with honest feedback from your connections about their experience working with you, you get data on how frequently you convert your connections into in-person appointments and, ultimately, into clients.
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• ROI report: Determine the ROI (return on investment) for your advertising spend on Zillow Premier Agent. You can view past sales and match clients to transactions for improved accuracy. In addition to detailed data on past returns, this report can help guide your future investments with data about how well specific ZIP codes are working for you.
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• Team report: For team leads, your team report gives you a full view of your team’s pipeline, along with breakdowns by the volume and status of the connections each agent has received. You can also monitor your team members’ answer rates for our calls.
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