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Introduction to Zillow 3D Home® Tours and Interactive Floor Plans

How this free app can help you expand your client offerings beyond still photography.

A photographer holds a camera while looking at his laptop.
Written by|March 15, 2022

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Zillow 3D Home is a free app available on iOS and Android that allows you to simultaneously create interactive floor plans* and virtual tours for real estate listings. These features combine to create an interactive experience for home shoppers on Zillow, giving them a more accurate depiction of the home.

The app is free to use, so every dollar you charge is a dollar you earn.

Add value to your business

Adding Zillow 3D Home tours and interactive floor plans is a seamless way to expand your service offerings, increase your per-listing margin and create additional revenue opportunities. Upsell your current book of business and bring in new clients by offering a virtual media package that’s efficient, effective and affordable.

Minimal capture time, maximum output

Your time is valuable and finite. 3D Home is built with efficiency in mind. It takes just 20-30 minutes, on average, to capture a 2,000-square-foot home. Capture the listing once, and the app simultaneously builds your 3D Home tour and interactive floor plan.

Help agents’ listings stand out

  • Zillow 3D Home tours can be shared for free across all your platforms, including your website, the MLS, major real estate websites, social media and email via an unbranded link.
  • Zillow site data shows that homes with a 3D Home tour got 43% more views and 55% more saves on Zillow than listings without a 3D Home tour, based on data collected November 2021 – January 2022.
  • Real estate listings on Zillow with 3D Home tours and interactive floor plans get premium placement on Zillow and Trulia.

How to get started

To offer clients an affordable virtual media option that fits almost any budget, all you need is a compatible RICOH Theta 360 camera or a compatible Insta360 camera and the app.

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*Interactive floor plans are now available nationwide.

Legal Disclaimer: This Resource contains approved messaging, statistics and Zillow branded assets (the “Zillow Materials”) that may be used to promote Zillow 3D Home® as part of your offering. From time to time, Zillow will update certain of the Zillow Materials and distribute the updated Resource. Upon receipt of the updated Resource, you are responsible for updating all Zillow Materials you are using to reflect all updates provided by Zillow. For clarity, your use of the Zillow Materials may not be used in a way that implies an association or other relationship with Zillow beyond your use of Zillow 3D Home as part of your offering. Zillow reserves the right to require your removal of the Zillow Materials at any time, at Zillow’s sole discretion.

Tips for top-performing listings

Backed by new research, this guide reveals what today’s top listings do differently to capture buyer attention and outperform the rest.

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