Watch Now: Zillow Unlock 2021, Premier Agent Partners

Zillow Unlock is our future-focused virtual event for Zillow Premier Agent partners and was hosted live on October 5th from the first-ever House of Zillow in Napa Valley. Zillow leaders and industry experts gave their take on the rapidly evolving real estate industry and why human connection remains essential to success. Discover how agents are shifting their mindsets and strategies to meet the needs of customers looking to buy and sell in a hybrid world of seamless online and offline experiences.

Missed the live stream? We’ve got it on demand. 

Opening remarks: Susan Daimler, President, Zillow

Zillow President Susan Daimler kicks off Unlock 2021 with a special message about the future of real estate, the critical role of agents and what’s new, now and next for Zillow.

Introducing: Your new buyer & seller

Aimee Johnson, Zillow’s chief marketing officer, hosts a data-driven talk that uncovers customer insights and market trends that are shaping the evolving expectations of today’s home buyers and sellers.

What’s next for home tours

Learn what’s next for touring, a critical element of the home-shopping process, from Errol Samuelson, Zillow’s chief industry development officer and Mike Lane, president of ShowingTime.

Agent voices: Mindsets that move the needle

Find out how your peers are evolving and optimizing tried-and-true strategies to keep their teams motivated in the rapidly changing real estate landscape, and finding meaningful client connections that can close no matter the market. Moderated by Racquel Russell, our vice president of partner success, and featuring Zillow Premier Agent partners Brett Jennings (founder, Real Estate Experts) and Theresa Stephenson (Platinum Properties LLC).

Q&A with Zillow leaders

Zillow leaders sat down to address the topics the live virtual audience wanted to hear about most — things like iBuying, lead volume and so much more. Moderated by Massarra Fargo, our director of regional partnerships and featuring Susan Daimler, president; Racquel Russell, vice president, partner success; and Stephen Capezza, SVP, Premier Agent sales & partnerships.

More content on Zillow Academy

An additional on-demand session launched at Unlock is available exclusively to Premier Agent partners on Zillow Academy as new course content.

Head over there to access this training:

Earn trust & win customers through your agent profile

In today’s marketplace, having a strong digital presence is more important than ever. Travis Hill, a product marketing manager, gives insight into what customers are looking for in your agent profile on Zillow, and actionable advice on how to leverage yours to stand out and win business.