Gracing the Milwaukee Skyline with alluring glamour, The Couture is a catalytic part of the Lakefront Gateway Project coming soon. This 44-story skyscraper has been designed from the ground up to serve as a key thoroughfare connecting our lakefront and cultural amenities with our downtown. The project includes public plazas and parks, pedestrian bridges and a new lakefront stop for the proposed streetcar.
Special offer
- Special offer! Limited Time Special - One Month FREE Rent on Select Floor Plans - Call today for more details!
Apartment building
1-3 beds
Pet-friendly
Other parking
In-unit laundry (W/D)
Available units
Price may not include required fees and charges
Price may not include required fees and charges.
Unit , sortable column | Sqft, sortable column | Available, sortable column | Base rent, sorted ascending |
|---|---|---|---|
 | 615 | Now | $1,700 |
 | 576 | Now | $1,840 |
| 576 | Now | $1,860 |
| 576 | Now | $1,870 |
| 576 | Now | $1,880 |
| 576 | Now | $1,890 |
| 576 | Now | $1,900 |
| 576 | Now | $1,910 |
| 615 | Now | $1,915 |
 | 615 | Now | $1,915 |
| 576 | Now | $1,920 |
| 615 | Now | $1,925 |
| 576 | Now | $1,930 |
| 615 | Now | $1,935 |
| 615 | Now | $1,935 |
What's special
Swimming pool
Cool down on hot days
This building features access to a pool. Less than 2% of buildings in Milwaukee have this amenity.
Public plazas and parksPedestrian bridges
Office hours
| Day | Open hours |
|---|---|
| Mon - Fri: | 10 am - 5 pm |
| Sat: | 10 am - 5 pm |
| Sun: | Closed |
Facts, features & policies
Building Amenities
Community Rooms
- Business Center
- Club House: Clubhouse & Lounge
- Fitness Center: 24/7 Fitness Center
- Pet Washing Station: Bark Park & Pet Washing Station
Other
- In Unit: Washer & Dryer in-unit
- Swimming Pool: Outdoor Terrace with Swimming Pool and Kitchen
Services & facilities
- Package Service: Utility Package
Unit Features
Appliances
- Dishwasher
- Dryer: Washer & Dryer in-unit
- Garbage Disposal: Disposal
- Microwave Oven: Microwave
- Refrigerator
- Washer: Washer & Dryer in-unit
Internet/Satellite
- High-speed Internet Ready: Four Dedicated High-Speed Residential Elevators
Policies
Parking
- Parking Lot: Other
Lease terms
- 6, 7, 8, 9, 10, 11, 12, 13, 14
Pet essentials
- DogsAllowedMonthly dog rent$40One-time dog fee$350
- CatsAllowedMonthly cat rent$40One-time cat fee$350
Additional details
Dogs and Cats Restrictions: Rottweiler, Doberman Pinscher, Pit Bull Terrier Staffordshire Terrier, Chow, Presa Canarios, Akita, Alaskan Malamutes, Wolf-Hybrid, or any mix thereof.
Special Features
- 12 Ft Ceilings In Select Units
- 24-hour Concierge With Key Fob Building Access
- 3rd Floor Resident Green Space
- 41st Floor Outdoor Space
- 9 Foot Ceilings
- Bike Parking & Storage
- Custom Wood Cabinetry
- Eco-friendly Transit Center
- Floor-to-ceiling Windows - Select Units
- Golf Simulator
- Junior 1-bedroom To 3-bedroom Layouts
- Kids Play Area
- Led Lighting
- Luxury Fixtures And Finishes
- Onsite Retail & Dining
- Outdoor Terraces In Select Residences
- Private Poker Rooms
- Quartz Countertops
- Residences Ranging From 576 To 2,350 Sq. Ft.
- Stainless Steel Appliances
- Underground Parking
- Unlimited Parking Spots Per Unit (additional Fee)
- Walk-in Closets
Neighborhood: Juneau Town
- Walkable StreetsPedestrian-friendly layout encourages walking to shops, dining, and parks.Arts SceneGalleries, murals, and cultural venues showcase creativity and artistic talent.Dining SceneFrom casual bites to fine dining, a haven for food lovers.Beach AccessEasy coastal access for swimming, sunbathing, and seaside relaxation.
Centered on Milwaukee’s lakefront, 53202 blends historic brick streets and modern high-rises with easy lake breezes and four-season living—sunny summers on the shore and snowy, cozy winters. Weekends revolve around Bradford Beach, Veterans, Juneau, and Lakeshore State parks, the Oak Leaf Trail for biking and jogging, and a coffee-to-cocktail circuit along Brady Street and in the Historic Third Ward. Landmarks include the Milwaukee Art Museum’s Calatrava wing, the Pabst Theater, Cathedral Square events like Jazz in the Park, and the Milwaukee Public Market. Daily life is walkable and transit-friendly via The Hop streetcar, with groceries at Metro Market and quick stops at Colectivo’s Lakefront cafe and Glorioso’s Italian Market. Dining ranges from casual patios to chef-driven kitchens, with late-night energy and local breweries nearby. Many buildings welcome pets, and lakefront paths are dog-walker favorites; the area skews young professionals with a mix of longtime residents and empty nesters. Recent Zillow Market Trends show median asking rent near $1,700, with typical listings from the low $1,200s to the upper $2,000s.
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Areas of interest
Use our interactive map to explore the neighborhood and see how it matches your interests.
Travel times
Nearby schools in Milwaukee
GreatSchools rating
- 3/10Lincoln Center of the ArtsGrades: 6-8Distance: 0.8 mi
- 6/10Cass Street SchoolGrades: PK-8Distance: 1.1 mi
- 5/10Bradley Technology & Trade High SchoolGrades: 9-12Distance: 1.2 mi
Frequently asked questions
What is the walk score of The Couture?
The Couture has a walk score of 92, it's a walker's paradise.
What is the transit score of The Couture?
The Couture has a transit score of 65, it has good transit.
What schools are assigned to The Couture?
The schools assigned to The Couture include Lincoln Center of the Arts, Cass Street School, and Bradley Technology & Trade High School.
Does The Couture have in-unit laundry?
Yes, The Couture has in-unit laundry for some or all of the units.
What neighborhood is The Couture in?
The Couture is in the Juneau Town neighborhood in Milwaukee, WI.
What are The Couture's policies on pets?
This building has a one time fee of $350 and monthly fee of $40 for cats. This building has a one time fee of $350 and monthly fee of $40 for dogs.
Your dream apartment is waitingFour new units were recently added to this listing.
