William Brown Lofts

Set along the west side of the Rock River in northwest Rockford, 61101 blends early-20th-century bungalows and brick flats with tree-lined streets and a laid-back, front-porch feel. Winters bring crisp snow, summers are warm and breezy, and fall colors pop along the river. The area’s industrial roots show in sturdy architecture and a pride-in-place community vibe, with block clubs, church festivals, and weekend pick-up games at neighborhood parks. Auburn Street and North Main host everyday conveniences—Aldi and neighborhood markets, family-run eateries, coffee counters, barbers, and local gyms—while Searls Park and riverfront green spaces offer fields, trails, and pet-friendly lawns. You’re a quick hop to downtown venues, seasonal markets, and the river path, with practical access to IL-2 and the US-20 bypass. Recent Zillow rental trends show a median asking rent near $1,000, with most listings over the past few months ranging roughly $800–$1,200—appealing for renters seeking value, space, and an easygoing, family-friendly pace.

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