It's essential to make a good first impression; this will give you the opportunity to immediately establish a relationship of trust with the potential guest and convince them to continue their buyer journey on your listing or website. Some years ago now, industry specialist Matt Landau conducted an experiment on the well-known free advertising site Craigslist using two different descriptions for the same property. The conclusions he drew remain very much relevant to the market today: modern travelers prefer well-written, creative and informative content when it comes to choosing their vacation rental. But how can you write a captivating vacation rental description? Here are our top tips for writing vacation rental listing descriptions that will help generate more inquiries on your listing or website. No smoking allow inside.