What Does a Real Estate Agent Do?

A real estate agent is a licensed professional who represents either a buyer or a seller and their interests in a home sale transaction. The responsibilities of a real estate agent will vary depending on whether they’re helping you sell, buy or both. 

According to a 2024 Zillow survey, half of buyers said their agent was their most helpful resource during the purchasing process, from the first showing to the final signature. And about three quarters (73%) of seller-buyers reported hiring the same agent to help sell their home and buy their new one. A real estate agent can be a helpful resource when you’re navigating the buying or selling process. We’ll guide you through their role as your real estate agent.

For buyers

1. Reduce home buying stress

Whether you’re a first-time buyer or an experienced property investor, it is common to feel overwhelmed by the purchasing process. Buying a home is stressful. You have to consider your house affordability, whether a neighborhood is the right fit for you and your lifestyle, and many other unknowns. A real estate agent takes time to understand your unique needs — whether that’s your budget, the home’s proximity to schools, commute times, or even the perfect backyard for your furry friend. They’ll help you clarify what matters so that your search is focused and efficient.

2. Navigate the market

A key responsibility of a real estate agent is to stay up-to-date on local market trends. Agents have the foresight to know which neighborhoods are gaining in value and popularity. They are aware of both new and existing listings and can provide knowledgeable advice based on a buyer’s needs. 

3. Negotiate terms of the transaction 

When the time comes to negotiate terms with the seller, real estate agents are able to have those difficult conversations for you. Agents will take the lead in negotiating price reductions, repair requests after initial home inspections, and reviewing other key terms of the contract. Your buyer’s agent will look out for your best interests to secure you the most favorable terms, all while keeping the process as stress-free as possible.

4. Simplify paperwork

When buying a home, buyers are faced with a mountain of paperwork, ranging from purchase agreements to disclosures and loan approvals. Real estate agents guide buyers through the paperwork in a thorough and comprehensive manner, streamlining an otherwise exhaustive task. Agents understand how to prioritize deadlines and simplify a contract or a clause to an inexperienced buyer in order to avoid costly mistakes. When it comes time to close, a buyer’s agent will ensure that signatures are accurate throughout every document.  

5. Refer you to professionals in their network

Real estate agents use their network to build a successful business, which is why they’re a trusted source to use when looking for other professionals during the home-buying process. Your agent may be able to refer you to lenders, home inspectors, and contractors. Two-in-five (61%) pre-approved buyers said they used a lender referral from their real estate agent, realtor, or broker.

6. Process coordination

Real estate agents understand that the purchasing process can move quickly and involves constant communication. A buyer’s agent will coordinate with the loan officer, appraiser, inspector, and the seller’s agent at all hours of the day. You can focus on gathering last-minute items you’ll need for closing day while your buyer’s agent juggles the various conversations, deadlines, and tasks to help you close on time. 

7. Advocate your best interests 

Throughout the highs and the lows of the home-buying process, real estate agents serve as your advocate and protect your best interests. Agents alleviate the frustrations that can arise throughout the purchasing journey, and they work as a team with the buyer to ensure that all needs, from home financing to closing, are addressed. Ready to add an expert agent to your home buying team? Find a Zillow Premier Agent in your area. 

For sellers

1. Price your home strategically

Setting the right price to sell your home is crucial to attracting buyers quickly while also maximizing your profit. A real estate agent evaluates the market, analyzes comparable property sales, and considers your home’s unique features to set a competitive and accurate listing price. A seller’s agent will run a comparative market analysis (CMA) to determine the value of your home. This report analyzes three or more recently sold properties similar to the home in question, usually chosen based on their similarities in size, location, age, and quality.

2. Prepare your home for sale

A real estate agent provides valuable advice on how to make your home more appealing to buyers. From recommending minor repairs to suggesting staging techniques, they ensure your property puts its best foot forward. Some listing agents may even connect you with trusted professionals, like painters or stagers, to handle the details.

3. Market your property effectively

Once your home is ready to list, a real estate agent launches a comprehensive marketing strategy to attract potential buyers. This often includes professional photography, creating a compelling listing description, leveraging social media platforms, and listing your property on top real estate websites to maximize your property’s exposure. Having an experienced agent to help you craft an effective listing is important. Connect with a Zillow Premier Agent in your area today. 

4. Host open houses and showings

A seller’s agent handles scheduling and hosting open houses or private showings, saving you the time and hassle. They’ll highlight your home's most desirable features during these events, answering buyer questions and encouraging interest.

5. Negotiate offers

When offers start coming in, your real estate agent serves as your advocate and negotiator. They’ll help you evaluate offers, understand contingencies, and negotiate terms to ensure you get the best possible deal.

6. Manage paperwork and timelines

When selling a home, you’ll come across all kinds of paperwork and documents that need reviewing and signing. From the purchase agreement to disclosure forms, a seller’s agent ensures every document is properly prepared, signed, and filed. They’ll also help keep the closing timeline on track, coordinating with all involved parties to avoid delays.

7. Navigate challenges

Every transaction can come with surprises, from appraisal issues to repair requests. A real estate agent is your problem-solver, advocating for a seller’s best interests and finding solutions to keep the sale on track. They’re there for you, no matter what curveballs arise.

8. Guide you through closing

When it’s time to close the deal, your agent will guide you through the final steps. They’ll ensure you understand the settlement process and are fully prepared for a stress-free closing day.

A real estate agent is more than just a salesperson — they're an ally, an advocate, and a professional you can trust. By handling the complexities of selling a home, an agent will  free you to focus on your next chapter with confidence.

Why work with a real estate agent? 

Working with a real estate agent gives you access to expert market knowledge, negotiation skills, and guidance throughout the buying or selling process. They can save you time, help you avoid costly mistakes, and ensure you get the best deal possible. Whether navigating paperwork or finding the perfect property, their expertise makes the process smoother and less stressful.