Lender Resource Center
Case Studies


Why One Lender Changed His Mind About Online Lead Generation
Chad Horkan Branch Manager – Stearns Lending, NMLS# 526220 Started purchasing Zillow mortgage leads in April 2016…
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Case Study: How Two Companies Benefit from Zillow Group Company Profiles
Zillow Group Company Profiles offer more than just a place for lending institutions to gather customer reviews….
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Testimonials


Michael Brewbaker
Envoy Mortgage
NMLS# 376521
Check out how Michael was able to scale his team with the help of Zillow Group Connect
Meet Michael - a Branch Manager at Envoy Mortgage who credits Zillow Group Connect for helping him as he continues to grow and scale his team. As he brings on new LOs Connect has given them a channel of business and been a great asset for recruiting as it's such a sought-after lead source in the real estate industry.
The content of this interview is for informational purposes only. Connect products and services are provided by Zillow Group Marketplace, Inc. The speakers featured are users of Zillow Group Marketplace, Inc. Testimonial and claims in this video are the thoughts and opinions of Michael Brewbaker and are based upon his own use of the Connect services, and are not intended to be relied upon as a guarantee or warranty of any kind. Results will vary based on consumer interest and other factors. All features, functionality, and other service specifications are subject to changes. Screenshots are simulated and subject to change. Zillow Group Marketplace, Inc. offers online marketplaces where individuals can learn about mortgage offerings and products and connect with mortgage professionals and financial institutions offering home loans. Zillow Group Marketplace, Inc. does not endorse, refer, or recommend any mortgage professional or the products of any particular mortgage professional. Zillow Group Marketplace, Inc. is a licensed mortgage broker, with its main office located at 1301 Second Avenue, Floor 30; Suite 3000-A, Seattle, WA 98101 (206) 470-7000. NMLS Unique Identifier #1303160. A current list of state licenses and applicable disclosures is available at zillow.com/mortgage/licenses. © Copyright 2022. Zillow Group, Inc. All rights reserved.


Marty Bihn
Fairway Independent Mortgage Corporation
NMLS# 134660
Learn how Marty grew his business by being more strategic with his business growth plan
Meet Marty - a Branch Manager at Fairway Independent Mortgage Corporation who has doubled his production in the first six months after getting started with Connect. With knowing little about this space, he leaned on the knowledge and expertise from his business consultant to be more strategic with his lead buying by pinpointing opportunities that would contribute to more business growth and less spend.
The content of this interview is for informational purposes only. Connect products and services are provided by Zillow Group Marketplace, Inc. The speakers featured are users of Zillow Group Marketplace, Inc. Testimonial and claims in this video are the thoughts and opinions of Marty Bihn and are based upon his own use of the Connect services, and are not intended to be relied upon as a guarantee or warranty of any kind. Results will vary based on consumer interest and other factors. All features, functionality, and other service specifications are subject to changes. Screenshots are simulated and subject to change. Zillow Group Marketplace, Inc. offers online marketplaces where individuals can learn about mortgage offerings and products and connect with mortgage professionals and financial institutions offering home loans. Zillow Group Marketplace, Inc. does not endorse, refer, or recommend any mortgage professional or the products of any particular mortgage professional. Zillow Group Marketplace, Inc. is a licensed mortgage broker, with its main office located at 1301 Second Avenue, Floor 30; Suite 3000-A, Seattle, WA 98101 (206) 470-7000. NMLS Unique Identifier #1303160. A current list of state licenses and applicable disclosures is available at zillow.com/mortgage/licenses. © Copyright 2019. Zillow Group, Inc. All rights reserved.


Jason Brothers
Fairway Independent Mortgage Corporation
NMLS# 829954
How one lender leveraged business coaching best practices to find success
Meet Jason - a Branch Manager at Fairway Independent Mortgage Corporation who has seen business success early on with the help of his dedicated business consultant. He admits that when he first started with Connect he was making mistakes that were stunting his business growth, but with best practice training that included insights into what the most successful Connect lenders were doing - Jason has been able to pivot and seen tremendous business improvement ever since.
The content of this interview is for informational purposes only. Connect products and services are provided by Zillow Group Marketplace, Inc. The speakers featured are users of Zillow Group Marketplace, Inc. Testimonial and claims in this video are the thoughts and opinions of Jason Brothers and are based upon his own use of the Connect services, and are not intended to be relied upon as a guarantee or warranty of any kind. Results will vary based on consumer interest and other factors. All features, functionality, and other service specifications are subject to changes. Screenshots are simulated and subject to change. Zillow Group Marketplace, Inc. offers online marketplaces where individuals can learn about mortgage offerings and products and connect with mortgage professionals and financial institutions offering home loans. Zillow Group Marketplace, Inc. does not endorse, refer, or recommend any mortgage professional or the products of any particular mortgage professional. Zillow Group Marketplace, Inc. is a licensed mortgage broker, with its main office located at 1301 Second Avenue, Floor 30; Suite 3000-A, Seattle, WA 98101 (206) 470-7000. NMLS Unique Identifier #1303160. A current list of state licenses and applicable disclosures is available at zillow.com/mortgage/licenses. © Copyright 2019. Zillow Group, Inc. All rights reserved.


Mark Wambold
Fairway Independent Mortgage Corporation
NMLS# 248580
How Mark grew his business through online lead generation with Zillow Group Connect
Meet Mark - a Senior Vice President at Fairway Independent Mortgage Corporation who has seen his business' volume steadily increase and the quality of lead conversion get substantially better over the course of his six years as a Connect lender. He has learned so much during his Connect partnership including best practices for lead management and has loved the level of service the Zillow Group team provides their customers. He highly recommends lenders to enter the digital mortgage space if they are interested in growing their business as future success is going to be highly driven by online lead generation.
The content of this interview is for informational purposes only. Connect products and services are provided by Zillow Group Marketplace, Inc. The speakers featured are users of Zillow Group Marketplace, Inc. Testimonial and claims in this video are the thoughts and opinions of Mark Wambold and are based upon his own use of the Connect services, and are not intended to be relied upon as a guarantee or warranty of any kind. Results will vary based on consumer interest and other factors. All features, functionality, and other service specifications are subject to changes. Screenshots are simulated and subject to change. Zillow Group Marketplace, Inc. offers online marketplaces where individuals can learn about mortgage offerings and products and connect with mortgage professionals and financial institutions offering home loans. Zillow Group Marketplace, Inc. does not endorse, refer, or recommend any mortgage professional or the products of any particular mortgage professional. Zillow Group Marketplace, Inc. is a licensed mortgage broker, with its main office located at 1301 Second Avenue, Floor 30; Suite 3000-A, Seattle, WA 98101 (206) 470-7000. NMLS Unique Identifier #1303160. A current list of state licenses and applicable disclosures is available at zillow.com/mortgage/help/license-disclosures/. © Copyright 2019. Zillow Group, Inc. All rights reserved.


Richard Barrow
Security National Mortgage Company
NMLS# 230124
How Richard improved his business with the help of a Zillow Business Consultant
Meet Richard – a lender who after 30 years in the business thought he had nothing new to learn. His Zillow business consultant proved that theory wrong by teaching him not only the “how” behind the Connect platform but also how he should be proactively communicating with his customers, something he had never learned in his years of experience. With Zillow’s support and care, his team was able to utilize Connect to grow their business.
Connect products and services are provided by Zillow Group Marketplace, Inc. The speakers featured are users of Zillow Group Marketplace, Inc. Testimonial and claims in this video are the thoughts and opinions of Richard Barrow and are based upon their own use of the Connect services. Richard Barrow, advertising with Zillow Group Marketplace since 2019 to present. Results will vary based on consumer interest and other factors. All features, functionality, and other service specifications are subject to changes. Screenshots are simulated and subject to change. Zillow Group Marketplace, Inc. offers online marketplaces where individuals can learn about mortgage offerings and products and connect with mortgage professionals and financial institutions offering home loans. Zillow Group Marketplace, Inc. does not endorse, refer, or recommend any mortgage professional or the products of any particular mortgage professional. Zillow Group Marketplace, Inc. is a licensed mortgage broker, with its main office located at 1301 Second Avenue, Floor 30; Suite 3000-A, Seattle, WA 98101 (206) 470-7000. NMLS Unique Identifier #1303160. A current list of state licenses and applicable disclosures is available at zillow.com/mortgage/help/license-disclosures/. © Copyright 2019. Zillow Group, Inc. All rights reserved.


Chad Horkan
Stearns Lending
NMLS# 526220
How one lender doubled his production with Zillow Group Marketplace
Meet Chad – a lender who was once skeptical about advertising online with Zillow Group Marketplace – who is now approaching his third year on the platform. By investing in and creating a steady flow of business through Connect, Chad now attributes over half his business to Zillow Group Marketplace, having doubling his production despite market fluctuations with the expectation of doing so again in the coming year.
The speakers featured are users of Zillow Group Marketplace, Inc. and had their travel expenses paid by Zillow Group Marketplace, Inc. for the creation of this advertisement. Results will vary based on consumer interest and other factors. Chad Horkan, advertising with Zillow Group Marketplace since early 2016 to present. All features, functionality, and other service specifications are subject to change. Screenshots are simulated and subject to change. Zillow Group Marketplace, Inc. offers online marketplaces where individuals can learn about mortgage offerings and products and connect with mortgage professionals and financial institutions offering home loans. Zillow Group Marketplace, Inc. does not endorse, refer, or recommend any mortgage professional or the products of any particular mortgage professional. Zillow Group Marketplace, Inc. is a licensed mortgage broker, with its main office located at 1301 Second Avenue, Floor 30; Suite 3000-A, Seattle, WA 98101 (206) 470-7000. NMLS Unique Identifier #1303160. A current list of state licenses and applicable disclosures is available at zillow.com/mortgage/help/license-disclosures/. © Copyright 2019. Zillow Group, Inc. All rights reserved.


Marty Bihn
Fairway Independent Mortgage Corporation
NMLS# 134660
"I've been in the business for almost 30 years, and I never thought I would enter the lead space. After signing up with Connect though, I doubled production in the first six months. The experience has been great, I came in knowing nothing and my business consultant helped to get us where we are today. I really leaned on them for accurate information on where the opportunities are for business growth and they taught me how to be more surgical with my lead buying process to better fine tune my approach to grow my business while spending less."


Jason Brothers
Fairway Independent Mortgage Corporation
NMLS# 829954
"The coaching we receive from the Zillow Group business consultant team is unmatched. I tell my team, just do what they are coaching you to do because that has made all the difference for me. I made a lot of mistakes early on, and my Zillow Group consultant was able to provide me with best practices and feedback that they receive on Connect. The support is amazing, and it's been a game-changer for both me and my team!"


Mike Isaacs
Go Mortgage
NMLS# 26591
"I've been advertising on Zillow's Connect platform for a while now and my experience has been extremely collaborative. The Zillow team constantly talks to their loan officers on Connect to better understand what's working and what isn't and uses this feedback to continuously improve and enhance the Connect platform. I tell my loan officers, there are about 10 things you have to do right in order to succeed at the highest level, everything from buying the right leads to putting it in the right CRM to calling at the right time, but your Zillow Group rep will be there to help guide you down that process and truly succeed in the industry. The team has been unbelievable to work with and my business has grown tremendously and I thank Zillow's Connect platform for that."


Jordan Vreeland
Paramount Residential Mortgage Group, Inc.
NMLS# 795404
“I’ve been advertising on the Zillow Group mortgage platform for a year now and have seen my business escalate with our production increasing 37%. I’ve tried many other sources of marketing and my highest conversion is with Zillow. The service level from Zillow Group professionals has been exceptional.”


Ryan Jensen
Gershman Mortgage
NMLS# 507519
“Advertising with Zillow Group’s mortgage platform has become an essential part of my business. I’m consistently closing 2 or 3 loans a month from this service. The visibility from an online perspective has been great. The place a lot of home shoppers start is online and Zillow helps guide them to me as a starting point for the home buying process.”


Padi Goodspeed
Synergy One Lending
NMLS# 191659
“I recommend Zillow Group’s mortgage platform for teams that are focused on growth. My Business Consultant has been amazing. I love that I can always reach them and they always know what’s going on. Working with them to make adjustments to our campaign settings has also helped and we make a great team. The challenge you have to meet is making timely calls and being prepared for some price shopping, but the calls I have with consumers have been good for a long time. Each lead that I have connected with has been genuinely interested in a mortgage and this, in turn, has helped me expand our professional network and grow our business.”


Edmond Perry
GFA Federal Credit Union
NMLS# 857469
“My advertising is really starting to take off now. I currently have $1.5 mil in new purchase applications and over $2 million in active pre-quals. Currently, this production is over 60% of our total new purchase applications over the course of the last two months.”


Ryan Parker
Fairway Independent Mortgage Corporation
NMLS# 211183
“My Zillow Group mortgage advertising is the most loved and prized lead generation system for the ParkerTeam at Fairway IMC. The leads are warm and the customers are typically excited to begin the home loan process…a night and day difference when compared to calling cold leads. It’s also great to work with my Business Consultant – he is always there for us and knows what he is doing and saying at all times!”


Steve Vetter
AnnieMac Home Mortgage
NMLS# 130564
“I have been in the mortgage industry for 17 years and have worked with Connect leads the entire time. The contacts I receive from Zillow Group’s Connect platform are by far the best I have worked with. They are happy when I call/text and e-mail them...thanks Zillow!”