Applying the Zillow Group Quality Standard

Consumers want to know that the information they find online is accurate and trustworthy, but unfortunately, not everything found on the internet is truthful. While many people are fairly skeptical about the information they find online, 60% of millennials found online ratings and reviews of lenders to be important in their home financing decision-making (Zillow Group Consumer Housing Trends Report, 2017).

Here at Zillow Group, we want people to feel empowered and trusting of the information they find on our sites. For customer reviews to be effective and trustworthy, they undergo moderation – a process where reviews are analyzed by our system and then checked for quality standards by a moderation team. Every lender review is read by a real human being.

Our quality standards check for things like profanities and inappropriate language, spam, relevance and suspicious activities so that customers can trust that reviews are honest and authentic.

You can find more information on our Review Guidelines here.