Accessing a Captive Audience

	In Q4 2018, more than 157 million average monthly unique users visited Zillow Group brands’ mobile apps and websites, an increase of 4% year-over-year. (Google Analytics and Adobe Analytics)
	Borrowers submitted more than 25 million loan information requests through Zillow Group’s consumer brands in the past 12 months. (Zillow Internal, February 2019)
	More than half of users who submit a loan information request form do so on a mobile device. (Zillow Internal, February 2019)
	Nearly 40% of people who visited Zillow and/or Trulia in the past 12 months are planning to buy and/or sell a home in the next 12 months. (Zillow Group Tracking Survey, Q4 2018)

Zillow Group is the largest real estate network on the web with millions of visitors that have home on their minds – from those seeking a new home to those who already own one. We offer various resources to help people discover where they are in their home journey.

Technology offers tools and online resources for home buyers to find on-demand information they need at the touch of a button, but it does not replace the service and expertise offered by real estate professionals. A challenge many of those professionals face is connecting with these buyers online and gaining their trust.  Zillow Group’s free profiles provide a way for real estate professionals to gain visibility online and to earn a buyers’ trust. In the next lesson, you’ll learn more about how loan officers benefit from having a free lender profile with Zillow Group.