Enhancing Your Online Reach

Enhancing your online reach and capturing the attention of potential home buyers through paid advertising is a great way to supplement and potentially grow your business. Zillow Group Marketplace’s Connect contacts tend to seek information on getting pre-approved and are generally thinking of financing first. Many indicate that they are not yet working with an agent. They begin by answering a series of questions about their distinct situations, including their estimated credit score, income, whether they are a first-time home buyer and so on. Before submitting their request, they provide their contact details and are made aware that they will be contacted by a lender.

Many lenders also participate in co-marketing advertising with a Premier Agent. A home shopper contact submits a request to an agent to provide them with additional information about a listing. In the request, the shopper can then indicate whether or not they would like a mortgage lender to reach out to them with financing information. When co-marketing with a Premier Agent, the lender’s contact details are also displayed on the agent’s profile.

For banks, credit unions and consumer direct channels, we offer Custom Quotes through our rate table where borrowers answer questions about their unique financial situations to generate a custom rate quote. They can connect with the lenders there to learn more about their financing options.

There are many ways to enhance your online business through Zillow Group. If you’re interested in learning more about your options, please click here.