Potential Customers May be “Zillowing” You

Millennials are notoriously tech-savvy and educated, using the internet to research home – and finance – related information to help them with their home-shopping and mortgage needs.

According to recent research*, 35% of buyers find their lenders through a referral, whereas 26% of them find their lenders through a website. Having an online presence can expand your reach to those who are more likely to find their lender online. Furthermore, your Zillow Group profile optimizes your reach because past clients who leave you rave reviews may suggest to their friends and family members to look you up on Zillow. When potential customers search for your Zillow profile, they will not only find a way to contact you, but they will also find social proof of your great customer service.

* Consumer Housing Trends Report 2017, Zillow Group