Is Connect Right for You?

Lead generation is a common way for lenders to supplement their business pipelines and find new prospects. It’s particularly helpful in a market where refinance business is dwindling and the need to find new long-term purchase business is crucial for business. However, online advertising isn’t the right fit for everyone, nor is it designed to be a replacement source of business for loan officers.

Lenders who typically have the most success with lead generation platforms are those who have tools and processes in place to help them follow up with contacts in a timely manner. They also consistently approach each contact with stellar customer service, which includes an immediate initial contact. Potential home buyers are online searching for information and want that information quickly. In their eyes, the best customer service experience is delivered in a timely manner and by a professional who is both knowledgeable and eager to help them.

Additionally, lenders who have been successful with Zillow Group Connect work closely with their Business Consultants to implement best practices and strategies to see the largest return on investment possible.

To find out if Connect is right for you, call 877-661-3172 to connect with a Sales Executive, or visit our Mortgage page for more information.