Understanding Consumer Needs

With real estate information more readily available online than ever before, consumers can easily find their next home with a few touches of a button. When they visit Zillow or Trulia, they look at listings in their desired neighborhoods to see what is available. Not only are they able to see what homes are on the market, but they can use tools like virtual home tours and videos to find the right house for them. Although these tools make it easier to find a house, the overall home search can be a daunting process, particularly when a lifestyle change is prompting their search in the first place. Buyers today typically search for more than just home features and neighborhoods – they are also doing research around what potential scenarios and lifestyles are available to them.

Despite all this information available online, first-time home buyers tend to realize that they have additional questions about the mortgage process than can possibly be answered online, and they want to know what financing options are available to them in their unique situations. This is when they realize that they should speak to a mortgage lender to learn more before taking the next step. Many reach out to a lender before even connecting with a real estate agent because they want to know their options first.

Zillow Group Connect makes it easy for consumers to find a lender to reach out to for help.